HGCA points to importance of provenance

first_imgNew research commissioned by the Home Grown Cereals Authority (HGCA) has revealed that the bakery sector is under-playing the provenance card in product marketing.Based on interviews through seven focus groups, the research found that bread and morning goods fell behind the brewing and dairy industries over perceptions of provenance claims, which ranged from supporting the local community through regionality or Britishness, natural ingredients, the origins of food including named suppliers, heritage and tradition and environmental standards.Richard Walters, head of food marketing at Bidwells Agri- business, which carried out the research, said: “In bread and morning goods, our research identified an opportunity for manufacturers to use provenance to underline the health benefits and freshness of product – linking to the farm and natural ingredients. There’s already product differentiation between healthy products within bakery, and provenance is a way to better target consumers buying into that market.”He added that there was further potential around regionality, following Morrisons and Sainsbury’s initiatives to source local wheats for regional stores.Roz Reynolds, marketing manager at the HGCA, added: “It may only be possible in certain parts of the bakery market to achieve that 100% feel for provenance, but it is very powerful in those parts, and it’s worth exploring within your own business.”last_img read more


first_imgT-SHIRT XPRESS has everything you’d possibly need to host the best party this Christmas.The store which is located at the Riverside Retail Park has a sensational range of items o offer for customers to choose from. With Christmas just around the corner, T-SHIRT XPRESS can also help you find the perfect gift for a loved one this festive season.The store can make that gift EXTRA special by offering a service which personalises the items you purchase.The service allows you to personalise a mug, hoodie, or t-shirt you for a loved one this Christmas.You can be creative and have fun with the items available. One of the most popular items on sale are the wall mounts and easel stands for that special picture which would make an ideal gift this Christmas.Got a Hen or a Stag party coming up, why not get your t-shirts personalised for the fun weekend away?!Other items on offer are iPhone covers, fridge magnets, ipad covers, teddy bears, key-rings, jigsaws and much more.They also now have a party and balloon shop with a wide range of balloons that can cater from a child’s birthday party to a wedding and corporate event.Make sure and visit the store before Christmas and check out their range of stunning offers on a whole series of different products.For more info visit their website at www.tshirtexpressprint.com or call them on 0863433504. T-SHIRT EXPRESS HAVE EVERYTHING YOU NEED FOR YOUR CHRISTMAS PARTY THIS FESTIVE SEASON was last modified: December 11th, 2014 by Mark ForkerShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:BusinessFeaturesnewsT-SHIRT EXPRESSlast_img read more

AzAmazing bespoke evenings for Azamara

first_imgAzamara Club Cruises has announced the introduction of bespoke evening events on every voyage across both vessels in 2013. Further enhancing their key point differentiator, destination immersion, the all-new complimentary ‘AzAmazing Evenings’ will be on offer aboard Azamara Quest from 27 March 2013 and sister-ship Azamara Quest from 15 May 2013.“You can’t buy these events and experiences, they’re one off and they’re customised for every itinerary,” Azamara senior VP Edie Bornstein told e-Travel Blackboard.“We will have one evening per itinerary and the guests will love it because it’s included in the price of the cruise.”Created by a team led by Azamara destination expert Claudius Docekal and destination consultant Emilio Freeman, the fully customised events will enable interested passengers to travel via private coach to experiences including; a private ballet performance in St. Petersburg, Russia or a polo match and reception in Saint Tropez.“Between Emilio and Claudius, they have 60 years cruise and travel experience…they understood the bespoke, authentic nature that we were after and they just went to work,” Ms Bornstein told e-Travel Blackboard.“It was a tremendous manual effort but we are very, very excited about it. We don’t think our guests will like it…we think they’ll love it!”‘AzAmazing Evenings’ will replace the current 50 percent savings off the ‘Land Discovery’ shore excursions program with Ms Bornstein sharing her belief that offering an all-inclusive tour offering would have increased the line’s price point unnecessarily. “We really believe that full blown tours are a personal thing. “It doesn’t customise the vacation experience to the extent somebody may want, so we thought, let’s leave the shore excursion land discovery option up to the individual and they can take as many or as little as they want.”Passengers sailing on voyages pre-2 March 2013 aboard Azamara Quest or pre-17 April 2013 aboard Azamara Journey will still be able to save 50 percent on most Land Discoveries when booking online at least four days prior to their sailing date. The cruise line has also made the move to become more inclusive with the announcement that complimentary standard spirits, wines and international beers will also be available throughout the ship during the bars’ opening hours when the ‘AzAmazing Event’ is launched on both vessels. “We want to really make sure our guests are ecstatic, or ‘AzAmazed’ if you will,” Ms Bornstein said. Azamara passengers can now immerse themselves even more in a destination with the bespoke ‘AzAmazing Evening’ offering.Image: Azamara Club Cruises Source = e-Travel Blackboard: N.Alast_img read more