Prince Harry, Lewis Hamilton open Silverstone museum

first_imgBritain’s Prince Harry and Formula One World Champion Lewis Hamilton pose with one of Hamilton’s helmet as they visit the Silverstone Experience at Silverstone circuit, in Towcester, Britain on March 6. REUTERS/PETER NICHOLLS/POOL SILVERSTONE – Prince Harry and Formula One world champion Lewis Hamilton opened a new museum on March 6 at Britain’s Silverstone race circuit, in one of the prince’s last public duties before he quits as a working member of the royal family this month. Harry arrived in an electric car drivenby six-time world champion Hamilton and was greeted by dignitaries includingformer world champion driver Damon Hill. The pair also met F1 drivers GeorgeRussell and Alex Albon, along with local schoolchildren. Silverstone was an airbase during WorldWar Two and the first British Grand Prix of the modern era was held there in1948.(Reuters)last_img read more

STS Poland ups mobile muscle with Wiraya

first_img Submit Mateusz Juroszek – STSLeading Polish market bookmaker STS has moved to expand its mobile engagement capacities utilising Wiraya as customer activation software provider.The partnership will see Wiraya deploy its mobile customer tracking solutions, helping STS marketing and retention teams better convert perspective players.Wiraya solutions allow for optimised personalised messages to be sent to STS customers across multiple mobile devices. Furthermore, STS marketing teams will be supported with better in-depth reporting on customer engagements, helping optimise campaigns.“As the leader of the Polish market, we are constantly developing our brand and its attractiveness to players,” said Mateusz Juroszek, CEO of STS. “We are focused on increasing the effectiveness of all our customer activities. We expect that the partnership with Wiraya will really optimise the player registration process.”The mobile partnership forms part STS ongoing digital transformation programme announced in 2018, as the Polish bookmaker enhances its entire digital portfolio.The arrangement sees Wiraya continue to expand its presence within betting and gaming, in which the mobile engagement specialist services Black Type, Interwetten Sports and Betsson AB as partnersHampus Lindberg, Commercial Director at Wiraya, added: “Players are increasingly disloyal, and combined with the sheer volume of marketing noise, it’s a difficult task for all operators to increase player numbers. That’s why it’s vital operators like STS master the activation phase of the player lifecycle.” Interwetten named main sponsor for Greek Super League August 4, 2020 Interwetten signs Yakubu as first Nigeria ambassador July 14, 2020 StumbleUpon Share Share Related Articles Mateusz Juroszek – Non-stop STS will expand amid industry disruptions August 12, 2020last_img read more