NPR report highlights merchant failures on data breaches

first_img 5SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Merchant data security breaches–their effects on consumers and the reactions of retailers–were highlighted on a recent segment of NPR ‘s “All Things Considered.”Reporter Aarti Shahani followed a security expert who was able to point out how easily a hacker could infiltrate a retailer’s point-of-sale network. EMC’s Davi Ottenheimer noted a card reader–similar to ones he had at home–connected to a tablet left unattended in a high-end retail store. At another large retailer, no one noticed that he was paying more attention to a computer plugged into the network than to the merchandise.“A lot of times, a lazy approach to security is just to make information difficult to get,” Symantec security expert Orla Cox told NPR . “Just because you’re not talking about it isn’t actually making you any more protected.”The incentives are small for retailers to take on more responsibility. They want to keep information technology budgets down, and they don’t have to pay, even if they are at fault. Financial institutions pick up the bill, Shahani said.The Credit Union National Association, NPR noted, “is asking lawmakers to intervene, so that retailers are held to stricter security and disclosure rules.” continue reading »last_img read more

How your credit union can grab the attention of Gen Z

first_imgSTART paying attention to Generation Z’ers, STOP trying to penetrate the Millennial market, and CONTINUE your current Millennial MARKETING PLAN.I do not want to talk about Millennials. Everyone is interested in targeting and messaging to Millennials. Yes, you should include them in your marketing plan. If you are not already Millennial focused, then you have already missed the boat-big time and you better call Saul! So, that is why I want to shine the light on Generation Z, the next population you should be focusing on NOW in order to stay competitive or even somewhat relevant in the future.Often times, we get too caught up in getting our marketing “right” and overlook getting “better” or better yet “forward thinking”. By the time you figure out the perfect plan; you will have missed this big-crucial opportunity!Generation Z Stats that you should care about: (sourced from CMO.com)Consumers 19 or younger prefer other social networks like Snapchat,  Secret, and Whisper. And about 25% of 13-17 years Gen Z’ers have left Facebook.40% of all Consumers will be Generation Z’s!Gen Z’ers use five consumption platforms: smartphone, TV, laptop, desktop, and tablets. Whereas, Millennials average three. Your online user experience and advertising needs to interact with all of these different consumption interfaces.  I always get a little freaked out when I look at the maturity curve of where credit unions are with their online and mobile presence.The Gen Z’ers attention span is about 8 seconds – Ok, ok… That sounds crazy to us Boomers and Gen X’ers, but judgement aside, you have less than 8 seconds to grab their attention or worse lose their trust.72% of last year’s high school students wanted to open their own business. You have a developing SBA market on your hands! But, wait… Don’t try and sell SBA loans; you’ll lose trust immediately. They are extremely savvy. They do research up front, so why not make your credit union a resource to educate them (in short snip-its, remember the 8 second rule). Comparison widgets are always a hit and a good way to tag data for future marketing campaigns. You can/should nurture these relationships digitally over time.They are do-gooders and want to make a difference in the world, so you need to care about that too, as a brand and as an employer. Gen Z’ers are not only your members now, but your future talent pool. 76% are concerned about humanity’s impact on the planet. This gives you the competitive edge over Big Banks!79% Gen Z’ers experience emotional distress when kept away from their personal electronic devices. So make your UX/UI digital experience easy and content rich and you’ll win their trust.  You need to give them what they expect; which is an easy accessible online research experience they can self-serve.Gen Z’ers average 7.6 hours per day socializing with friends and family. This should help you manage and decide on your total marketing mix. You cannot rely on Facebook anymore… You need to use many different marketing platforms, which, does present data sharing and visualization issues. But, those issues can be addressed either internally or externally through a Business Intelligence team. 30SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Carolyn Eagen Carolyn Eagen is an Account Executive with Sogeti USA, a Capgemini Group Company. Carolyn and Sogeti help clients identify a best practice approach to complex business challenges through advanced technology … Web: www.us.sogeti.com Detailslast_img read more

INDOT announces Jennings/Decatur County drainage work for 2018

first_imgSardinia, In. — The Indiana Department of Transportation has announced plans to build two small structures on State Roads 3 & 7 in Decatur and Jennings Counties. North Vernon-based Dave O’Mara Contracting is scheduled to begin the $2,634,279 project in April of 2018. Some incidental work could begin in January.State Road 3 in Decatur County will be closed for 60-days at Turnover Creek while crews remove the existing drainage structure and replace it with a 76-foot-long bridge. The worksite is located about 11 miles north of State Road 7.  A nearby culvert on State Road 3 will also be replaced.Five other small structures will be replaced under this contract.  Each will require a closure of up to 20 days.  Those culvert locations are:S.R. 3 at Wyaloosing Creek in Decatur County, 16.1 miles north of S.R. 7, north of WestportS.R. 3 at Poplar Root Creek in Decatur County, 8.6 miles north of S.R. 7, between CR 1300S and CR 1400SS.R. 3 over an unnamed creek tributary in Jennings County, 1.9 miles north of S.R. 7, just north of North VernonS.R. 7 over a tributary to Six Mile Creek in Jennings County, 0.3 miles north of the S.R. 3 junction at North VernonS.R. 3 over an unnamed tributary in Jennings County , 2.6 miles south of the S.R. 7 junction at Vernonlast_img read more