Kindred begins legal action against Norwegian regulator

first_img Tags: Mobile Norway’s gaming regulator Lotteritilsynet has been accused of going beyond its legal remit in a court case brought by Trannel, a subsidiary of Stockholm-listed Kindred Group.A claim has been raised before the Oslo City Court against the Norwegian Ministry of Culture, which oversees the regulator, alleging that Lotteritilsynet acted outside the scope of law by attempting to prevent Kindred from offering online gaming in the country.The filing accuses Lotteritilsynet of imposing unfair restrictions on the operator, including the blocking of payments between its site and players, and sanctioning a ban on Kindred apps being listed in Apple App Store for Norway. This, Kindred claimed, went beyond its powers as a regulator.Anders Ryssdal, an attorney for the Glittertind law firm representing Kindred, told iGamingBusiness.com that the operator is seeking an order restraining Lottertilsynet from what he claims to be unlawful activity.“These operations are organised outside Norway in full compliance with local laws,” Ryssdal explained. “Norwegian customers, who access these [online] games from Norway, are also fully entitled to take part in such activity. Still, Lotteritilsynet attempts to restrict both Kindred and its customers with unlawful means.”The Ministry has been granted a deadline of January 23 to file its response to the Oslo City Court. No date has yet been set for the oral hearing, but Ryssdal said the case was likely to be heard in autumn next year.A spokesperson for the Norwegian Ministry of Culture told iGamingBusiness.com that the department was working on its response with the country’s Attorney General. Lotteritilsynet declined to comment on the case.At present, regulations only permit Norwegian customers to gamble with the state-owned entities Norsk Tipping or Norsk Rikstoto. However, some opt to place bets with international companies that do not hold a licence in the country.This year the Norwegian government has stepped up efforts to drive unlicensed operators from the market, unveiling proposals to begin blocking transactions to these sites in April this year. This was followed by an agreement with Apple to remove unlicensed operators’ apps from the App Store, following a request from Lotteritilsynet.Image: Mahlum Regions: Europe Nordics Norway Legal & compliance Lotteritilsynet accused of imposing unfair restrictions on operator after banning Kindred apps from Apple App Store Kindred begins legal action against Norwegian regulator Topics: Legal & compliance 20th December 2018 | By contenteditor Subscribe to the iGaming newsletter AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Email Addresslast_img read more

SG Digital at ICE Sports Betting USA

first_img SG Digital at ICE Sports Betting USA Keith O’Loughlin, SVP sportsbook and platforms, SG Digital, talks to iGB about the scope of the US sports betting market and their acquisition of Don Best.In an exclusive interview from ICE Sports Betting USA, we asked O’Loughlin about how SG Digital is positioning itself in the new US environment, and discusses how the acquisition has developed its global approach. Regions: US Sports betting AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Topics: Sports bettingcenter_img 8th March 2019 | By Josephine Watson Subscribe to the iGaming newsletter Keith O’Loughlin, SVP sportsbook and platforms, SG Digital, talks to iGB about the scope of the US sports betting market and their acquisition of Don Best Email Addresslast_img read more

Monkey Warrior by Pragmatic Play

first_img Follow the path of Wu Kong in Monkey Warrior, the 3×5, 243 ways to win videoslot. Hunt the money and the jackpots in the respin round with unlimited respins and top up your wins in the Free Spins round with only high value symbols. Casino & games Monkey Warrior by Pragmatic Play Topics: Casino & games Slots Subscribe to the iGaming newsletter Follow the path of Wu Kong in Monkey Warrior, the 3×5, 243 ways to win videoslot. Hunt the money and the jackpots in the respin round with unlimited respins and top up your wins in the Free Spins round with only high value symbols.You can play a demo of this slot here!You can download the First Look Games affiliate pack for this game here! 25th June 2019 | By Aaron Noy AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Email Addresslast_img read more

Pennsylvania gaming revenue hits record $3.3bn in 2018-19

first_img Tags: Fantasy Sports Online Gambling Slot Machines 19th July 2019 | By contenteditor Pennsylvania gaming revenue hits record $3.3bn in 2018-19 Casino & games Gambling revenue in Pennsylvania reached a record $3.3bn (£2.6bn/€2.9bn) in the 2018-19 fiscal year, as the US state was boosted by additional income from regulated sports wagering.The figure for the 12 months to June 30, 2019 represents a 1.84% increase on the $3.25bn posted in the corresponding period last year. The state collected a total of $1.39bn in tax from gambling, up from $1.3bn in the previous year.Slots were by far the main source of income for licensed casinos in Pennsylvania, with revenue amounting to a collective $2.37bn, slightly up from $2.35bn last year.Table games followed with revenue of $885.6m, down by 1.08% on $895.3m last year – the first time the state has seen a year-on-year drop since table games were introduced in its casinos in 2010.Meanwhile, legal sports betting, which launched in the state in November of last year, generated $21.7m in revenue in the period to June 30. This was primarily derived from land-based activities, with online wagering having not launched until May this year.Read the full story on iGB North America.Image: Paul Hamilton Topics: Casino & games Finance Sports betting Slots Table games DFS Regions: US Pennsylvania Email Address AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Gambling revenue in Pennsylvania reached a record $3.3bn (£2.6bn/€2.9bn) in the 2018-19 fiscal year, as the US state was boosted by additional income from regulated sports wagering. Subscribe to the iGaming newsletterlast_img read more

Betfred signs up for GiG marketing compliance tool

first_img Subscribe to the iGaming newsletter Betfred signs up for GiG marketing compliance tool Betfred has become the latest operator to sign up for Gaming Innovation Group’s (GiG) marketing compliance solution GiG Comply. Legal & compliance Companies: GiG Tags: Online Gambling AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwittercenter_img Betfred has become the latest operator to sign up for Gaming Innovation Group’s (GiG) marketing compliance solution GiG Comply.The tool allows operators to monitor third party marketing, to ensure partners such as affiliates are complying with any relevant advertising regulations, and not promoting brands via illegal sites. It can scan up to 30,000 web pages every day, producing a list of the locations where a certain brand is mentioned.“We are delighted to have partnered our technology with tier one operator Betfred,” GiG interim chief executive Richard Brown said. “It’s a clear sign that Betfred are continuing to take affiliate compliance seriously, and we are proud to be contributing to their efforts.”Betfred becomes the latest high-profile igaming brand to sign up for GiG Comply, with the likes of bet365, Kindred Group and Betsson among those to deply the solution in recent months.“Protecting players and abiding by regulations has never been so important, so we are happy to be working with GiG Comply,” Betfred director of compliance Adele Farrell explained. “At Betfred, we want to ensure that our affiliate partners are working in a responsible and compliant way, and GiG Comply is the most effective and efficient way for us to monitor the content they are publishing for our brand.”In July, Betfred reported a loss of £40.7m, largely due to exceptional costs in relation to the write-down in value of its retail business after UK government opted to reduce fixed-odds betting terminal (FOBT) stakes. Regions: UK & Ireland Email Address Topics: Legal & compliance Marketing & affiliates 11th September 2019 | By Daniel O’Boylelast_img read more

A successful application

first_img Pallavi Deshmukh is the CEO of NetGaming. Pallavi has worked in the online gaming industry for over 15 years. Starting her career at PartyGaming as an affiliate operations manager, she went on to head up the PartyPoker affiliate team before switching to the B2B sector in 2011, where she managed the launch of Danske Spil. In 2015 she moved to New Jersey to manage Borgata Casino and monitor potential regulations in other US states, before moving to Malta in 2016 to work with NetEnt, and finally back to London in 2018 to take the helm as CEO of NetGaming.The expansion of regulated markets on both sides of the Atlantic means operators within the gaming industry have more opportunities than ever to offer their services legally.In the last 12 months a number of new licensed regimes have been introduced, with Sweden and US states such as Pennsylvania among the most prominent. Land-based casinos, customer-facing igaming operators and content and technology suppliers large and small have eagerly filed their applications as they search for new revenue streams.Regulators draft the regulations to ensure critical factors like player protection, responsible gambling and AML issues are addressed. Licensees have a complex job on their hands as they seek to implement rules and conditions set by regulators. After a thorough review of licensee’s systems, policies and procedures the relevant licence is awarded to those who operate a compliant and responsible business. Regulators must also simplify the process as much as possible to attract applications and thus maximise channelisation. Challenging processThe licensing application process can be challenging, especially for smaller operators who do not have entire departments and significant funds at their disposal to retain the services of legal specialists in multiple jurisdictions.It is paramount that business operations are not overtaken by licensing requirements. Companies cannot put their future at risk by syphoning off too many resources to focus on licence applications.One company that has recently faced such challenges is NetGaming, the online casino content developer that has applied for licences in both Malta and the UK in the last couple of months. Pallavi Deshmukh, the supplier’s chief executive, states that planning has been crucial in keeping the overall focus on NetGaming’s core products.“Throughout the licencing process we were conscious of our game development cycle,” she said. “We ensured that our priorities were managed efficiently and ongoing parallel workstreams didn’t have an adverse impact on our daily operations.“Each team was assigned specific tasks which supported us in our licence application process. It helped to have a clear list of requirements from both the regulators.“Once the extensive requirements were deconstructed and we had sought expert advice and guidance, there was no further ambiguity. We had a clear understanding and we focused on submitting the licence applications.”While the process in Malta and the UK has been challenging, NetGaming is already looking at further market entries for 2020. Denmark, Italy and Sweden are the three main jurisdictions being considered, although Deshmukh conceded: “If the market conditions change and other regions need to be prioritised, we will revisit the list of jurisdictions.” ComplianceWith regulated markets accounting for over 50% of revenue in Europe, Deshmukh said investment in regulatory and compliance activities is essential for any reputable company that has a long-term vision in mind“It is key to invest in regulatory and compliance activities to expand our market reach and longevity,” she said.“There are two key benefits of this approach as I see it. It helps us meet operators’ requirement of engaging with content suppliers who have a wide range of regulated market offering. It also puts players’ minds at ease as they can enjoy a superior gaming experience without having any security and regulatory concerns. Ultimately, our strategy is to proactively safeguard our customers and players.”After completing the application process in Malta and the UK, Deshmukh said NetGaming has gained a wealth of knowledge and understanding on this subject.“I would say being resilient pays,” she added. “On a more practical note, with licence applications, you are never over-prepared. Approaching the licence application process with a thorough understanding of key aspects of the business helps.” Complete understandingAfter the application experiences, NetGaming has found that the person spearheading the process must have a complete understanding of technical, compliance and commercial aspects of the business. This helps in consolidating the required documentation and brings about a much-needed flow to the full suite of submission, especially when making concurrent applications.“In hindsight, there aren’t a lot of things that I feel we could have done differently,” she said. “I feel our approach was the right one and we managed the processes efficiently.“We should have aligned the company structure in line with the regulatory requirements from the very start. This could have saved us some time, but you live and learn!”NetGaming is supportive of licensing regimes in their overarching focus of ensuring player protection. There is wide divergence from jurisdiction to jurisdiction, with some requiring that only B2C operators require a permit and some necessitate a full B2B suppliers’ licence.While operators and suppliers would benefit from the synergies that can be drawn from multiple jurisdictions when applying for multi-jurisdictional licences, Deshmukh is not convinced of the merits of Multi-Jurisdictional Business Form (MJBF), an idea introduced by the International Association of Gaming Regulators.“It sounds intriguing however it hasn’t been hugely popular amongst remote gambling operators and suppliers,” she said. “This is because only a small number of regulators have so far committed to adoption of the MJBF.“The regulators who have committed require additional jurisdictional rider forms to be submitted. If more regulators adopt it, a significant amount of duplication and administrative overheads will be reduced on licence applicants who plan to apply in multiple jurisdictions.”The licence application processes have enabled NetGaming to gain valuable experience in a significantly important aspect of the ever-evolving online gaming business.“We are just getting started, we are embracing anything that will make us a better content supplier to players and business partner to our customers. NetGaming has a ton of excitement and fun in store in 2020 and beyond!” Legal & compliance Topics: Legal & compliance A successful application 24th October 2019 | By Josephine Watson AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter We ask NetGaming’s chief executive about the challenges of being a start-up in a highly regulated marketplace Email Address Subscribe to the iGaming newsletterlast_img read more

Regulatory tango in Buenos Aires

first_img Email Address According to local media, IPLyC has so far granted seven licences, but sources believe this is likely to change.  The Buenos Aires Provincial Legislature gave its final approval to the 2019 Budget at the end of 2018, thereby authorising interactive gambling within the province. The law imposed a tax rate of 15% of gross win on interactive casino and sports betting, and an additional 2% withholding tax on players’ gaming machine and bingo winnings. Legislators of the Autonomous City of Buenos Aires passed legislation authorising interactive gambling and sports betting within the province in December 2018. The bill imposed an incremental tax rate at 6% gross win, increasing up to a maximum of 25% gross win. The state lottery, Loteria de la Ciudad (Lotba), was granted authority to call for tender processes and award licenses to commercial operators. The governments of both the Buenos Aires Province and City announced they would collaborate to effectively regulate the interactive gambling market between their respective jurisdictions. Regulatory tango in Buenos Aires Political upheaval has thrown the future of Buenos Aires’ planned roll-out of online betting and gaming into doubt. Jake Pollard looks to provide clarity on an increasingly murky situation. ArgenBingo – William Hill
 Bingo Pilar – Paddy Power Betfair Pasteko – Hillside (Bet365) 
 Hotel Casino Tandil – Playtech Boldt – 888 Atlántica de Juegos – The Stars Group BinBaires – IntralotRoman Frymer, co-founder of Gaming and Media News, told iGaming Business that it is unclear what will happen next. “What we do know from our contacts is the following. There was an official resolution from IPLyC that decided to allocate the licences to those (seven) companies.“However, this might have been a ‘political operation’ from the previous incumbents (Cambiemos party) aimed at the new Frente government. Also, the decision to launch the resolution was a recommendation that came from an audit made by the former government and so far, the licences have not been granted.“There is also no clarity on who will lead IPLyC going forward. Omar Galdurralde was installed as its new boss shortly after the elections, but Governor Kicillof has now appointed Carlos Bianco, a long-time associate of his, as head of the authority.“However, this could be a temporary appointment in order to resolve some urgent economic issues in the organisation.”Frymer says he doesn’t believe more companies will get licensed but is in little doubt that the licensing process will go ahead for the lucky seven that have been picked.“The Buenos Aires government is in urgent need of funds, so the process will follow. There might be a few changes in the text of the regulation, but we believe this will be solved in Q1 or Q2 of this year.”The other applicants that were not on the lucky list, among them Sisal, Betcris, Codere and Betway, are of course unhappy about the turn of events. One contact who works for one of those groups told iGaming Business: “Argentina is a very political country and there will be ongoing discussions about whether or not to increase the number of companies that can get a licence for the province.“There will likely be some movement when politicians return to work in mid-January [at the time of writing] and potentially some actual news by early February.“In addition, the companies that were rejected have a right to contest and challenge IPLyC’s decisions.”So serious regulatory lobbying will go on behind the scenes. Competition is another factor. If more companies are licensed there will be more competition for customers, but that will also mean more marketing and sponsorship budgets, and, of course, more licensing fees and tax revenues. In addition, “the market can sustain 15 operators”, iGB’s contact claims.“Argentine players are enthusiastic punters, enjoy igaming and are also familiar with online payments and cryptocurrencies. One of the keys to success will be quickly establishing marketing and promotion activities with good contacts that can get coverage.”Inner city vs. province Nominally, the Judicialist/Frente stance is to be opposed to regulation of the online betting and gaming sector in Argentina but a complete shutdown of the regulation seems unlikely. When it comes to jurisdictions, IPLyC will regulate the province of Buenos Aires, while the city’s gaming and betting regulation will be managed to Loteria de la Ciudad Buenos Aires (Lotba), which has announced that it will not cap the number of licences it will grant.Both regulatory bodies have said they will collaborate to regulate the igaming market between their respective jurisdictions. But doubters will bring up the obvious question of whether there will be friction if companies get licensed with Lotba but not with IPLyC. This could mean some are permitted to operate within the city limits but not in the wider province, and vice versa.The situation is further complicated by the 30% drop in the value of the Argentine peso that came with Fernandez’s win, as markets and corporations get nervous about an interventionist, left-leaning government.Gambling companies that had put forward their candidacies for one of the seven igaming licences in the province with investments earmarked in US dollars will be looking on anxiously. Consumers have already lost a big chunk of their purchasing power, which will surely affect their discretionary spend.The regulatory process has moved forward over the past year in Buenos Aires Province, but it has also stood out for its arbitrary and somewhat unpredictable nature. Having said that, all stakeholders seem to think a suitable arrangement will somehow be found.In addition, many believe that once the Buenos Aires (city and province) regulation is up and running, other states across Argentina will start rolling out their own igaming regulations and calling for applications. With many placing Argentina in close range to Brazil and Mexico when it comes to market potential, the drive to establish a regulated foothold in the country is understandable.Buenos Aires licensing process: What we know so far The Buenos Aires Provincial Institute of Lottery and Casinos (IPLyC) will regulate the sector. Seven licences will be available and operators will be subject to a 25% tax rate on gross gaming revenues. 15th January 2020 | By contenteditor Regions: LATAM Argentina Topics: Casino & games Legal & compliance Lottery Sports betting Bingo Subscribe to the iGaming newsletter AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Political upheaval has thrown the future of Buenos Aires’ planned roll-out of online betting and gaming into doubt. Jake Pollard looks to provide clarity on an increasingly murky situation.The sports betting regulatory saga that is unfolding in Argentina’s Buenos Aires is likely to carry on for some time and more twists are to be expected in the coming months.Hopes of obtaining a licence from the provincial authority, Instituto Provincial de Lotería y Casinos (IPLyC), were high among the 20 to 25 international operators which applied in partnership with local companies. That total was later reduced to a total of 17 applicants, but their optimism has dampened considerably following the country’s general elections last December.Buenos Aires governor, Maria Eugenia Vidal, who signed the official decree to regulate online gaming and betting in the province in February 2019 and was seen as one of the main movers behind the new regulations, lost her governorship to Axel Kicillof of the allied Justicialist and Frente de Todos parties in the primary elections that ran in August.That win presaged the presidential victory for the Justicialist/Frente coalition led up by Alberto Fernández. As a result, no one is quite sure how the regulatory process will now evolve.Some observers have become cynical about the whole project. One contact pointed out that the Buenos Aires authorities are in desperate need of funds and were more than happy to cash in on the US$120,000 up front fees required of the preliminary process. This was then compounded when news came out that the provincial authority Instituto Provincial de Lotería y Casinos (IPLyC) had decided to hand out licences to just seven of the 17 companies that had applied for a permit.The lucky seven Shortly after the general elections, Spanish language website gamingandmedianews.com published an article claiming the following seven joint venture partnerships had been approved for a provincial licence: Tags: Mobile Online Gambling Bingolast_img read more

Groupe Partouche selects Evolution for Swiss online launch

first_img France-headquartered land-based casino operator Groupe Partouche has linked up with Evolution Gaming to launch a new online casino service in Switzerland. 30th January 2020 | By contenteditor France-headquartered land-based casino operator Groupe Partouche has linked up with Evolution Gaming to launch a new online casino service in Switzerland.Scheduled for launch during the first half of 2020, the Evolution-powered casino will allow customers to play games across mobile, tablet and desktop.Evolution will provide its live dealer roulette, baccarat and poker variants for the new platform, as well as games such as Lightning Roulette from its Game Shows category.Partouche currently operates two land-based casinos in Switzerland: the Casino Du Lac Geneva and Casino Crans Montana. It is not yet clear which brand the new online casino will operate under, and each casino is yet to be awarded a licence by the country’s gambling regulator, the Eidgenössische Spielbankenkommission (ESBK).“Our concept blends an original combination of games, shows, international catering and events aimed at creating a VIP experience and providing a high level of customer service,” Casino du Lac Meyrin igaming chief executive, Alexander Sosnovski, said.“Evolution is therefore a strategic partner for us, not only because they are the leader in live casino games, but also because they are developing new and exciting technology for online entertainment.”Evolution chief commercial officer Sebastian Johannisson added: “The Evolution portfolio fits perfectly with the Partouche Group’s next generation of casino entertainment philosophy. We are confident that their players will love playing our live casino games online just as much as they enjoy visiting Partouche’s land-based casinos in person.”The announcement comes after Swiss gambling regulator the ESBK this week added another 35 websites to its blacklist of unlicensed operators.With the latest update, the ESBK list now contains 145 websites, including new additions such as Winorama.com, Magik.casino, Scracthmania.com, Bitstarz.com, Eclipsecasino,com and Goldeneuro.com.New regulations introduced in January of last year allow the ESBK to issue permits to land-based casinos across the country, while foreign operators are blocked.Grand Casino Baden, Casino Davos, Grand Casino Luzern and Casino Zürichsee were the first four land-based casinos to secure online gaming licences under the new laws. Licences have also been issued to Grand Casino Kursaal Bern and Casino Interloken. Groupe Partouche selects Evolution for Swiss online launch Subscribe to the iGaming newsletter AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Regions: Europe Central and Eastern Europe Switzerland Casino & games Topics: Casino & games Tech & innovation Tags: Online Gambling Email Addresslast_img read more

PointsBet welcomes Australian sports’ return

first_img27th May 2020 | By contenteditor Finance Sports betting operator PointsBet has hailed news that Australia’s National Rugby League and Australian Football League will return in May and June respectively, saying it would aid a business that has performed strongly despite the novel coronavirus (Covid-19) pandemic. Topics: Finance Sports betting AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter PointsBet welcomes Australian sports’ returncenter_img Subscribe to the iGaming newsletter Sports betting operator PointsBet has hailed news that Australia’s National Rugby League and Australian Football League will return in May and June respectively, saying it would aid a business that has performed strongly despite the novel coronavirus (Covid-19) pandemic.The NRL is to restart tomorrow (28 May), with the AFL to follow on 11 June, both before the end of the fourth quarter of the operator’s fiscal year on 30 June. For that period to date, from 1 April to 25 May, PointsBet revealed that net win from Australian and US operations amounted to AUD$18.5m (£10.0m/€11.2m/US$12.3m), just below the $18.7m reported for the full three months of its third quarter this year.Revenue in Australia amounted to $18.2m, while its US revenue for the period ended 25 May stands at $300,000. For the year to date, net revenue amounts to $67.2m.PointsBet said the continued strong performance of its Australian business was aided by more players shifting to online betting during the period of closure for retail outlets due to the Covid-19 crisis.Racing turnover growth in Australia outperformed other wagering service providers – at a time when racing in the country was largely unaffected by the pandemic – while an improvement in its overall product offering led to a greater share of wallet from existing clients. This, it said, would be aided further by the return of the NRL and ARL.“The recommencement of NRL and AFL will see the breadth of PointsBet’s product offering expand in Australia, with clients being able to wager on both racing and major sports,” the operator said.It will also serve as the exclusive wagering partner for the Fox Sports AFL channel, known locally as Fox Footy, for the 2020 season, giving it a bigger presence around the sport.However, PointsBet admitted that the situation in the US is less clear, with no decisions made as to when the country’s major leagues will restart following pandemic-enforced shutdowns.The National Basketball Association and Major League Baseball have stated that they hope to return in July, while golf’s PGA Tour is to restart on 11 June.However, PointsBet noted that an expanded wagering product had helped keep US customers engaged during the shut-down, supported by its free-to-play offering. Regions: Oceania US Australia Email Addresslast_img read more

ASA raps betting tipster over irresponsible Instagram post

first_imgGowland also said he was “450 quid up this weekend and over £1k up for the week” and that it was the “best second source of income I’ve ever had… hence the new car I’m getting… not bad for £25”. Furthermore, they added, it used an individual under the age of 25 to promote a gambling advice service, something prohibited by British regulations. At the time of the post, Gowland, a former Love Island contestant, was aged 24. Tags: ASA Thebettingman Sam Gowland Concluding its ruling, the ASA said the advert must no longer appear in the form and that TBM Enterprises, Thebettingman and Gowland must ensure any future ads are obviously identifiable as marketing communications, Gowland said the advert was a promotional post and that he had subsequently read the ASA’s guidance and would label any similar communications with the identifier ‘#ad’. In response to the complaint, TBM Enterprises, the company behind the tipping service said it did not ask Gowland to post the story, but did admit the post should have included the ‘ad’ label and the hashtags #18+ and #gambleresponsibly. The ASA referenced claims in the post including that Gowland had made £450 in a weekend and over £1,000 in a week, as well as the service was the “second source of income” he had ever had. The ASA considered these implied would win large sums in a short space of time and on a regular basis. In the post, Gowland said if followers “wanted to make money the betting man is the way forward”, and that if they were to pay £25, they would gain access to a VIP group with betting tips. In addition, he said by joining the VIP service, followers could “watch the profits roll in like the rest of the members”. Marketing AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter As the ASA ruled that Thebettingman’s main purpose was to facilitate gambling, it considered that the ad was irresponsible and breached CAP Code rule 1.3, which refers to social responsibility. In terms of not labelling the post with an ad identifier, ASA understood Gowland was promoting Thebettingman and told followers how to access the service, but these elements alone did not indicate the post was a marketing communication before users engaged with its content. Subscribe to the iGaming newsletter Topics: Marketing Marketing regulationcenter_img A single complaint referred to an Instagram story post by reality television star Sam Gowland about Thebettingman on 2 June this year. Referring to the whether the post irresponsible as it suggested using the tipster was a way of achieving financial security, the ASA said though the service was not itself gambling, the purpose of Thebettingman was to facilitate gambling and therefore assessed the ads with that in mind. ASA raps betting tipster over irresponsible Instagram post Regions: UK & Ireland In addition, looking at if the ad was irresponsible in terms of Gowland’s age, the ASA acknowledged that he was 24 when he was featured in the post. Again, the ASA said as the main purpose of the service was to facilitate gambling, featuring someone under the age of 25 to promote Thebettingman was irresponsible. The Advertising Standards Authority (ASA) has warned betting tipster service Thebettingman over its future conduct after ruling that a post on Instagram was not identified as an advert and its content was irresponsible. 18th November 2020 | By Robert Fletcher As such, the ASA said the ad breached CAP Code rule 1.3 on social responsibility. The complainant suggested the post had not been marked as a marketing communication, and suggested it was irresponsible, for suggesting using tipsters was a way of achieving financial security. The ASA said it acknowledged both Thebettingman and Gowland understood the Instagram story should have been labelled as an ad, but concluded the story was not obviously identifiable as marketing and that it breached CAP Code Rules 2.1 and 2.3 relating to recognition of marketing communications. The ASA also said the advert must not suggest that using betting tipsters was a way of achieving financial security, as well as not to feature a person under the age of 25 to promote the tipster service. However, the ASA upheld all three parts of the complaint. Email Addresslast_img read more