Four VAR officials, giant screen replays at every World Cup match – FIFA

first_img0Shares00002018 World CupCOVERCIANO, Italy, Apr 18 – Four video assistant referees will be present at every game at the World Cup in Russia with replays to be shown on giant screens inside the stadiums, FIFA said on Wednesday.“Everything will be centralised in a single location in Moscow and all referees will be based in Moscow,” explained FIFA’s referees’ chief Pierluigi Collina during a training seminar organised at Coverciano, near Florence. Over the next two weeks two groups of 36 referees and 63 assistants will be trained for the World Cup in Coverciano, with workshops organised on the VAR system which will be used at the tournament for the first time.Another former Italian referee Roberto Rosetti explained how VAR would work during the tournament.“There will be four VAR officials. The VAR principal will communicate with the main referee and can suggest that he comes to verify images on the sidelines,” explained Rosetti.“The VAR assistant number one will be in charge of following the match live while the review is taking place. VAR assistant number two will be specially in charge of off-side.”Two specially-adapted cameras will be used to watch out for off-side players during the World Cup.A third VAR assistant will be in charge of supporting the VAR principal, focusing on the respect of protocol and to assure good communication between the whole team.In addition to the VAR officials there will also be four technicians in charge of screens and camera angles with a FIFA representative present to relay decisions with explanations on giant screens.“We have to remember that the the very clear objective and the success of VAR will also depend on how it is understood,” said Collina.“It’s about avoiding clear and obvious major errors. It’s not a question of refereeing the match with technology. The goal has never been to check every minor incident.”0Shares0000(Visited 1 times, 1 visits today)last_img read more

African players in Europe: Ivorian Lago stuns Real Madrid

first_img0Shares0000Ivorian midfielder Junior Lago celebrates scoring the La Liga winner for Real Mallorca against Real Madrid © AFP / JAIME REINAPARIS, France, Oct 21 – Ivorian Junior Lago stole the show among Africans in the major European leagues at the weekend by snatching the La Liga winner for Real Mallorca against Real Madrid.Forward Lago struck the only goal of the match after seven minutes to give Mallorca a first home win since 2006 over the record 13-time European champions. His goal also lifted the club out of a crowded relegation zone to 14th place after a third win in nine league matches this season.ENGLANDSADIO MANE (Liverpool)The Senegal winger was denied a goal by VAR in a 1-1 draw at bitter rivals Manchester United.With Liverpool trailing to a Marcus Rashford goal, Mane thought he had equalised when he slotted home moments later. But the goal was reviewed by VAR and showed Mane had controlled the ball with his hand.Liverpool are six points clear of Manchester City after their 17-match winning league run ended.WILFRIED ZAHA (Crystal Palace)The Ivory Coast forward remains without a goal this season after drawing another blank in his side’s 2-0 loss to Manchester City.Zaha has gone 10 games in all competitions without finding the net. He was embroiled in a pre-season dispute with Palace after they refused to bow to his wish for a transfer amid interest from Arsenal and Everton.WILFRED NDIDI (Leicester)The Nigeria midfielder delivered another influential performance as the Foxes beat Burnley 2-1 on an emotional day at the King Power Stadium.With Leicester paying tribute to former owner Vichai Srivaddhanaprabha one year after his death in a helicopter crash outside Leicester’s ground, rock-solid Ndidi’s tireless tackling laid the foundations for Leicester’s latest success that has taken them to third in the Premier League.SPAINJUNIOR LAGO (Real Mallorca)Lago will go down in Real Mallorca folklore after his stunning strike secured his team a surprise 1-0 victory over Real Madrid.Lago hit the net finishing a driving run down by cutting inside and finding the far corner with a brilliant, bending finish.KARL TOKO EKAMBI (Villarreal)Cameroonian Toko Ekambi scored the winner as Villarreal won 1-0 at Espanyol. He pounced for his third goal of the season after Espanyol goalkeeper Diego Lopez spilled a deflected shot, leaving the forward a simple finish from three yards.ITALYSenegalese forward Khouma Babacar (L) is congratulated by Lecce teammate Marco Mancosu after scoring in a 2-2 Serie A draw at AC Milan © AFP / Miguel MEDINAKHOUMA BABACAR (Lecce)Senegalese forward Babacar scored for promoted Lecce in a 2-2 draw against AC Milan when he missed a penalty but turned in the rebound after an hour in the San Siro.Babacar went off with cramp 10 minutes from time.GERMANYACHRAF HAKIMI (Borussia Dortmund)The Morocco international played on the right wing for Borussia, and caused havoc. Hakimi teed up Julian Brandt in the 83rd minute, but the goal was waved away by VAR.Dortmund beat Bundesliga leaders Borussia Moenchengladbach 1-0 to return to the top four and snap a three-game winless streak.ANTHONY UJAH (Union Berlin)Nigerian Ujah was an 83rd-minute substitute and moments later had the best view in the house for Union’s second goal.He helped drag defenders away from his partner Marcus Ingvartsen, who scored the goal that sealed a 2-0 win over Freiburg.KASIM ADAMS (Fortuna Duesseldorf)Ghanaian Adams gave Fortuna a full 90-minute shift as a key member of a winning side, with a 1-0 victory over Mainz pushing them out of the relegation zone.The defender had an easier time after a red card reduced Mainz to 10 men, but his tough defending was needed throughout and helped secure a clean sheet for the first time this season.IHLAS BEBOU (Hoffenheim)The Togo forward came off the bench as his side stopped Schalke going top of the Bundesliga with a 2-0 victory. The 25-year-old played a key role in the first goal and scored the second by clinically finishing a counterattack.FRANCEISLAM SLIMANI (Monaco)Wissam Ben Yedder might have taken all the headlines after scoring the late winner that snatched the three points against Rennes, but his strike partner Slimani was just as important to the 3-2 win.The Algerian international laid on the first of Ben Yedder’s brace early on.He then levelled the scores after Faitout Maouassa and Adrien Honou had put Rennes in front, bringing his Ligue 1 total to five to go with a host of assists and his partnership with Sunday’s match-winning hero to 13 goals.HABIB DIALLO (Metz)Promoted Metz were bottom of Ligue 1 coming into the weekend but they pulled themselves out of the drop zone thanks to their in-form Senegalese striker Diallo.The 24-year-old downed high-flying Nantes 1-0 with his seventh goal of the season four minutes from the end to lift his side to 16th. Habib has scored over two thirds of his team’s league goals, form that will be crucial to Metz’s bid to stay up.0Shares0000(Visited 19 times, 1 visits today)last_img read more

Port clean-air plan will have to wait

first_imgThe Los Angeles and Long Beach harbor commissions postponed a vote in July, and again last week to determine the fate of the Clean Trucks Program. However, parts of the port plan conflict with a similar, but separate clean air plan being crafted by the California Air Resources Board. The state panel is scheduled in December to begin discussing its own effort to reduce diesel truck emissions at California’s ports by 2015. “There are some differences in terms of timelines and requirements between our plans, but the ports will need to make adjustments to comply, at a minimum, with our regulations,” said Karen Caesar, a spokeswoman for the state Air Resources Board. The conflicting plans pose a daunting challenge for Los Angeles, Long Beach and some 16,000 trucks serving the ports, according to Wong. “It doesn’t make sense to have two separate timelines so we’re trying to make them complementary plans, but I don’t know how we’re going to do that,” Wong said. “It doesn’t make financial sense to ask the truckers to move in two different directions.” The latest decision to postpone a vote on the Clean Trucks Program came just days after economist John Husing released a study that found high costs associated with the plan could force a majority of the 1,300 port trucking companies out of business, resulting in a loss of drivers and a temporary slowdown of cargo deliveries. The trucking industry has criticized a caveat that would require all drivers to go from working as independent contractors to becoming employees of the trucking companies, leading to higher salaries for drivers, along with increased costs for health benefits and truck maintenance. Husing suggested that the ports and the state offer loans to the trucking companies, which would be required to pay up to $100,000 to purchase and maintain the cleaner-burning trucks. Additionally, the proposed plan calls for charging trucking companies a $50 fee each time a truck not meeting emissions requirements enters the port complex. “Honestly, the port plan doesn’t make sense and we should all just conform to a statewide standard, or else the trucking companies will go broke,” said Julie Sauls, vice president of external affairs for the California Trucking Association, based in West Sacramento. “We’re all kind of in a holding pattern right now,” Sauls said. “If the port breaks out with its own plan, you’re going to see the trucks go to other ports in California.” It’s anticipated that shippers would divert about 190,000 cargo containers from the ports of Los Angeles and Long Beach to other West Coast ports if the Clean Trucks Program is implemented, according to a report released last week by Moffatt and Nichols Engineers. However, anticipated growth in cargo volumes would absorb losses and higher wages for drivers, leading to an eventual economic gain of $1 billion for the region, according to the study. In response to the reports, officials are now developing plans to make sure enough drivers are kept on hand so that the goods can continue to move through the ports uninterrupted, according to Los Angeles harbor commission President S. David Freeman. “We’re finishing some revisions to the program based on the findings from the studies, but it takes some time to cross the t’s and dot the i’s when you’re dealing with the bureaucracy of two competing ports,” Freeman said. “While I don’t have an empty mind, I do have an open one, and that’s why we’re taking another look at everything.” art.marroquin@dailybreeze.com160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! TRUCKS: Costs and competing projects are blamed for delay. By Art Marroquin STAFF WRITER High costs and competing efforts by the state were cited as the chief reasons in delaying a plan to reduce diesel truck emissions by 80 percent at the ports of Los Angeles and Long Beach, officials confirmed this week. After a series of starts and stops, the fate of the $1.8 billion Clean Trucks Program might not be decided until the end of October at the soonest. Port officials are scrambling to make some major revisions to the plan, which aims to replace older, diesel-operated rigs with newer, cleaner-burning trucks. Several sources close to the project said an anticipated Jan. 1 start date for the clean air plan was unlikely and pegged the program’s launch for sometime in mid-2008. “We thought we could name a date and finish this plan, but that just hasn’t been realistic,” said Art Wong, a spokesman for the Port of Long Beach. “Every time we think we’re getting close, more questions come up,” he said. “It’s definitely taken a lot longer than we thought, and I think some people are questioning our resolve in seeing this through.” last_img read more

Michael Carrick responds to Iniesta comparisons in talkSPORT interview

first_imgMichael Carrick has been praised for his role in Manchester United’s return to the top four, even drawing comparisons with Andres Iniesta.“The best deep-lying midfielders of recent years have been passers, not pitbulls,” said former Liverpool captain Jamie Redknapp, assessing Carrick’s merits in his Daily Mail column.“They may not have the best stats for goals or assists, but they are at the heart of it all. It’s the same with Andres Iniesta and Luka Modric — they keep things ticking over, as does Carrick. He makes the passes that lead to the key pass.”But how does Carrick rate himself compared to Iniesta?We got the answer, when talkSPORT Drivetime presenter Adrian Durham interviewed Carrick a couple of years back.Take a look at the video above to see what Carrick had to say.last_img read more

Keeping international star will be like signing a new player, says ex-Tottenham star

first_imgKeeping Hugo Lloris at Tottenham Hotspur this summer will be like signing a new player, Mick Hazard has told talkSPORT.With uncertainty surrounding the future of several top goalkeepers it had appeared the Frenchman could find himself on the move this transfer window.David De Gea and Petr Cech are just two of the shot-stoppers who could trigger a series of switch should they complete transfers to Real Madrid and Arsenal, respectively.But now the chances of Lloris seem to be on the wane, and Hazard is delighted by the prospect of keeping the talented glovesman.He told the Weekend Sports Breakfast: “Certainly, with the opinions that he has voiced, it seems the case that he wants to stay and he loves it at Spurs.“There is no reason why we can’t keep him and I’ve got to say, for me, he’s an absolutely fantastic goalkeeper.“I think he’s one of the key players in the Spurs team and if we can hang on to him it’s almost like signing a new top draw player because he’s that good. He acts as a sweeper as well as top notch goalkeeper.“It’s an absolute must that we hang onto him.”last_img read more

John Terry won’t be going to a smaller club if he joins Aston Villa – Sherwood

first_img1 Former Aston Villa boss Tim Sherwood has told John Terry he will not be going to a smaller club if he heads for Villa Park.Villa is one of several possible destinations for the vastly-experienced and much-decorated defender as he contemplates life after Stamford Bridge.Speculation has been mounting about Terry joining Villa after he was pictured playing golf with manager Steve Bruce.One of Bruce’s predecessors, Sherwood told Sky Sports HQ: “I think both would be married up very well.“John’s an excellent professional, not only in what he will bring on the pitch, but what he will bring to the dressing room.“He will make other players around him better. They need some leaders there and certainly there are no bigger leaders than John Terry.“Every club needs those characters, certainly a huge cub like Aston Villa with the fan base that they’ve got. Certainly John won’t feel like he’s going to a smaller club.” John Terry could be set for a move to the Championship last_img read more

Around our schools

first_img AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREWalnut’s Malik Khouzam voted Southern California Boys Athlete of the Week160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! WHITTIER – Whittier student Danielle Cabral, attending Cal State Fullerton, received a $2,500 scholarship from the SBC Foundation, the philanthropic arm of SBC Communications Inc.SBC’s scholarship program has awarded more than $5 million in college scholarships to more than 2,000 children of SBC employees and retirees.Cabral is among 624 students receiving the scholarships for the first time. She is involved in the National Society of Collegiate Scholars and the St. Linus Youth Choir. She also was on the Dean’s list for the 2004-05 school year.For more information on the scholarship program, visit Cerritos honored for teacher prep NORWALK – Cerritos College is among just 10 community colleges in the nation being recognized and awarded $10,000 for excellence in K-12, teacher-preparation programs by the American Association of Community Colleges.Colleges were identified for outstanding work in six categories in AACC’s National Science Foundation-supported teacher preparation program. Rio Hondo group to meet Thursday WHITTIER – Measure A Citizens’ Oversight Committee, charged with overseeing how Rio Hondo College utilizes a multimillion-dollar, voter-approved bond, will meet at 6:30 p.m. Thursday in the college’s board room, 3600 Workman Mill Road.Free parking will be available.Local residents serve on the committee, which functions as an independent body ensuring the Measure A bond is used only for construction, reconstruction, rehabilitation or replacement of the college’s facilities.Thursday’s meeting will include a review of the committee’s annual report to the board of trustees, and a review of financial and performance audits prepared by the independent auditor.For more information, call (562) 692-0921, or visit Montebello helps storm victims MONTEBELLO – Montebello High School’s leadership class raised $1,000 for the Hurricane Katrina Relief Fund selling wristbands at the school, officials said.The proceeds are going to the American Red Cross. Cerritos’ Sanchez wins scholarship NORWALK – Cerritos College psychology student Lucy Sanchez received full scholarship to attend the American Psychological Association’s 113th annual convention in Washington, D.C.As a scholarship recipient, Sanchez also participated in the 2005 “Diversity Project 2000” and “Beyond Summer Institute” in August, a mentoring and leadership program for future psychologists.Sanchez, completing her second year at Cerritos College, received the scholarship through her involvement as a member of Psi Beta, the national honor society in psychology for community colleges.She plans to graduate in 2006 and transfer to either Cal State Long Beach or UC Irvine. If you have an event or notice deserving attention, write us! Send your notice to Tracy Garcia, education reporter, at 7612 Greenleaf Ave., Whittier, CA 90602. You may call the office at (562) 698-0955, Ext. 3051, or send e-mail to read more

Families devastated as valuable service announces closure

first_imgThe Donegal-based ParentStop charity has announced that it has been forced to end services due to a lack of funding.The charity, which was established 14 years ago, will end its services at the end of 2019.ParentStop provides a wide range of services including co-parenting support, and providing support with financial, health and bullying issues. In 2018, the group assisted over 400 families across Donegal. But as vital funding sources fell through in 2018 and funding delays hit the charity this year, the board has reached crisis point.The voluntary board, which employs five part-time staff, said the decision to cease services was not taken lightly.In a statement, ParentStop Manager Patricia Lee said: “Keeping the charity running has been a constant struggle. Having explored all options ParentStop is no longer in a position to remain open or to continue to offer the most appropriate level of service to parents, their families and children.”Ms Lee told clients and supporters: “On behalf of all the team at ParentStop please know that we deeply appreciate what a privilege it has been to be invited into your lives and thank you for your belief, support and personal investment.” Reacting to the news, families who benefitted from the services have said it is a ‘devastating loss to children, parents and families in Donegal’. Other people have commended the professional and exceptional efforts of staff at ParentStop, which they say will be greatly missed.Families devastated as valuable service announces closure was last modified: October 7th, 2019 by Rachel McLaughlinShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:charityclosureParentstoplast_img read more

API Providers Wish for More Third Party Innovation in 2011

first_imgTags:#hack#news Related Posts klint finley Why You Love Online Quizzes How to Write a Welcome Email to New Employees?center_img Mashery, a provider of API services, recently conducted a survey of attendees of its Business of APIs conferences in London, New York and San Francisco.The survey found that 64% of respondents cite “fostering third-party innovation” through APIs as a high priority for 2011. This was the most popular goal for API providers. The second most popular goal was “getting on as many devices as possible,” which 41% of respondents cited as a high priority.Mashery also announced new analytics capabilities this month, which will help API providers measure the business value of APIs as developers use those APIs to spread web services to multiple devices. Disclosure: Mashery is a sponsor of the main ReadWriteWeb site.Delyn Simons, director of platform strategies at Mashery, said she expected “getting on as many devices as possible” to be the most popular goal. She was surprised that third-party innovation also came out ahead of working with second-party partners to create API solutions.We cover many APIs that are open to third-party developers, so it’s no surprise for us that it’s a high priority for API providers. The survey found that 71% of respondents already cite third-party developers as key consumers of their APIs. This demonstrates the extent to which companies are relying on APIs to build brands and businesses.MailChimp co-founder Ben Chestnut wrote on the MailChimp blog:I *can* definitely say that one of the best investments we ever made as a company was in our API. It’s probably the best marketing we’ve ever done. I’ve joked about this before, but it’s true — if you’re an early-stage technology company, and you’re thinking about hiring sales people, or some marketing rock star, don’t do it. Just work on your API.Many other companies are seeing APIs a marketing tool. That’s where the analytics tools come in. As of now there’s what Mashery staffers are calling a “reporting black hole” when web applications leave the browser and start operating on mobile devices or through third-party clients. Mashery hopes to provide API providers with information such as which third-party developers are using the APIs the most, how users are interacting with applications and more.The analytics tools are already available for select Mashery customers, and will be generally available in the first quarter of 2011. 7 Types of Video that will Make a Massive Impac… Growing Phone Scams: 5 Tips To Avoidlast_img read more

Innovation in Emerging Markets

first_imgTwo products caught global attention several years ago. They both aimed to provide an alternative to refrigerators to consumers in emerging markets who could not afford a conventional fridge or lacked the electric supply to run it. One was ChotuKool, a small box-like device (chotu means small in Hindi) with a unique design that cooled using a thermoelectric chip running on batteries. The second was MittiCool (mitti means clay or earth), a clay container with shelves that uses water evaporation to cool items. Chotukool was priced at $60 and Mitticool sold for $40.Both products were disruptive and had a potential market of hundreds of millions. The actual sales though were underwhelming. Mitticool has not scaled up beyond few tens of thousands of units over several years. Chotukool had similar volumes in a market of 8 million-10 million conventional refrigerators annually in India.The idea — that basic, low-cost products from emerging markets will first tap into the unmet needs of billions of people in home countries and then eventually move up and disrupt global markets as well — made sense. Terms like “frugal innovation” and “reverse innovation” gained currency, and there was a lot of excitement about these ideas back then, coinciding with the emerging markets boom.A reality check now, however, shows that the actual success has been underwhelming, and most of these products have not scaled beyond a few million dollars in revenues or beyond targeting small niches.New products do succeed in emerging markets, of course, but they tend to be global products or local clones with some incremental innovation. These tend to take the more common approaches to product introductions, such as “lift and shift” or “fast, better, cheaper.” Think of consumer durables like refrigerators or TVs, cheaper mobile phones, or of services such as a Google or a Facebook, or their local-language clones. Here the path to success is smoother, while the challenges of succeeding with disruptive innovation are far greater.One clear lesson from all of this is that the assumption of “if we build, they will come” doesn’t work, even for previously unmet needs. Several otherlessons stand out:Pricing needs to be disruptive — ‘lower’ alone may not be sufficient. Lower incomes in emerging markets make price a key driver of buyer behavior, naturally. Yet there are several instances where even a 30%-40% price cut has not been disruptive enough for potential first-time users. ChotuKool fell into this category, and while it was 40% cheaper in absolute terms, it was only $40 lower than a small conventional refrigerator, which costs $100.Sectoral price inefficiencies will matter. It will be harder to disrupt already price-competitive markets like consumer durables, but industries like health care with its huge price inefficiencies can be a good hunting ground. Interestingly multinational subsidiaries and startups, including non-profits in emerging markets, are targeting the huge price disruption potential in health care. From ECG machines from GE that cost $500 (versus $10,000 for the standard product) to a startup selling an ultra-cheap phototherapy device (Firefly) to a prosthetic limb (Jaipur Foot) made by a non-profit for $50, there are an increasing number of health care devices looking to disrupt the market.Make the product an aspirational choice — even for basic needs. Aspirations matter — probably even more to people buying for the first time.Tata’s Nano, launched as the world’s cheapest car, presents an interesting study. It came out of a bold vision to provide a car to existing two-wheeler owners at a price point of 100,000 rupees ($2,000). It redefined the concept of low-cost engineering and led to several disruptive innovations – from a newly designed two-cylinder rear-mounted engine, to a new body design, to getting suppliers to innovate and meet extremely low price points. So radical was the approach that Nano’s development process became a showpiece for “frugal engineering” or “Gandhian engineering.”While the car aroused interest across the world, Nano’s actual sales were a fraction of the company’s original estimates. Later analysis showed that the “world’s cheapest car” wasn’t really an attractive positioning for what would have been an aspirational purchase for first-time car owners. Consumers were still fine paying premium for an existing product and even saw a used car as a viable option versus buying a no-frills, lower-priced new Nano.Similarly ChotuKool was also not seen as meeting customer aspirations. As one of the senior executives responsible for ChotuKool noted: “We realized that the aspirations of the lower income people come from the richer people, and unless the rich buy, the lower income segment won’t.”Bring discipline to product design and development. This is the most important — but probably also the most glossed-over – aspect relating to innovative products from emerging markets and why they struggle to scale. Such innovation has been more about entrepreneurs creating nifty solutions for local problems, but they tend to skimp on design and rigorous product development processes. The result is that the final product lacks quality and scalability. Lack of manufacturing ecosystem adds to this challenge. Unfortunately this approach was nearly glamorized as “jugaad” innovation — a colloquial Indian word that can mean an innovative solution, a temporary fix or a simple work-around, but also is sometimes used pejoratively for solutions that cut corners or bend rules. There is now increasing recognition that innovation in emerging markets needs to move from jugaad towards “systematic innovation.” Rishi Krishnan, director of the India Institute of Management, Bangalore, has written extensively on this.Invest in a multi-dimensional, go-to-market (GTM) strategy. Distribution has always been a key challenge but disruptors also need to think of the broader GTM plan and the overall value proposition.One interesting example: Vortex Engineering, which launched a low-cost ATM machine that had several features meant for emerging markets. It is extra rugged and can run on solar power and without air-conditioning, which significantly lowers operating cost. But Vortex has not been able to sell more than a few hundred units annually in a market of tens of thousands of ATMs. Winning against existing global players requires an end-to-end value proposition that takes into account distribution networks, skilled after-sales support, and attractive financial terms or a pay-per-use model. All this takes time and significant investmentsCustomer education also needs to be an integral part of the GTM. Changing the user-behavior for first-time users – even for life-changing products – is very difficult and requires customer education. When Hindustan Unilever (HUL, Unilever’s India subsidiary) launched Pureit — a low-priced water filter — it made educating the customer integral to the GTM activities. It partnered with non-profits, and also ran ad campaigns bringing out the risks of drinking contaminated water and how the traditional method of boiling is expensive and time consuming.Have a longer-term management view — results will take five to 10 years or even more. Businesses in many emerging markets require a longer time to start delivering results. This needs to be factored in both by startups and large companies. Startups will need patient investors who can support the entire time needed to scale. Resource allocation in large companies is based on the ability for a product to deliver quick results and this needs to be re-thought.Companies that adequately empowered and resourced the new product team for a longer run have showed success. HUL’s Pureit is a good example. It is priced $20-$30 — at the low end of the range – and does not require running water or electricity. The water filter was launched in 2005 and emerged as the market leader in in India and also scaled up well in other emerging markets riding on Unilever’s global strength. Estimates put sales at more than 50 million units worldwide.Long-term focus was integral to this effort. Unilever identified water as one of the 10 global opportunities for the long term, which combined business returns with social impact. Water was structured as a separate business unit reporting to the HUL CEO. The group also invested significant time and capital to first test market the product for three years before rolling it out nationally.Bringing It All TogetherOne example shows how the key elements work together. D.Light makes off-grid home solar devices and has sold products to more than 50 million households in many emerging countries in Asia and Africa. A combination of factors helped d.light succeed. The founders brought deep customer knowledge — one lived in Africa for many years and observed the risks associated with kerosene lamps. The company invested close to three years in building the product. The final product, designed by a San Francisco firm, was high quality, rugged, and came with a two-year replacement warranty.For a customer, this meant fulfilling a critical immediate need (light) with a product that was also desirable to own. Pricing was kept low but more importantly, d.light introduced pay-as-you-go models both in partnerships with small financial groups and other payment businesses (M-KOPA in Africa). Given that disruptively low-priced products for “bottom of pyramid” segments may not bring profitability unless the volumes are very high, d.light built a broader product portfolio ranging from $8 for a lamp to a “home solar system” priced in the $100 range.D.light also showed flexibility and patience in overcoming the GTM challenges. In India, it started by selling through retailers but later partnered with oil companies to sell at gas stations. This was a win-win outcome given that the oil companies were seen as selling an environmentally friendly product.Sectors that hold the potential for emerging market disruption to impact other markets are health care and software — software as a service (SaaS) and mobile-based plays. Some of the commonly encountered challenges – like pricing inefficiencies and GTM – work to the advantage of disruptors here.What gives SaaS such potential to scale globally? Several things are coming together: the explosive growth of smartphone and internet; the engineering and software skills pool; how the internet removes GTM hurdles (web discovery, digital marketing, etc.); the customer adoption of the cloud and SaaS; global investors who provide capital and access; and, entrepreneurs who understand global customers’ needs from their past software industry experiences.Most of these software products target enterprise customers, and for some of these SaaS companies more traction has come from developed markets. The innovation is not just in the product and pricing but also in the sales/business development model with an in-bound, web-based sales and support engine managed by teams based in the home country. As these companies scale up, the model is being tweaked to create a front-end presence with top executives in the key markets, typically in the United States. In fact several of these companies register themselves in U.S., which helps in funding and future exits.There are several examples where emerging market players are scaling up globally – WSO2, an open source middleware software company based in Sri Lanka; Freshdesk, a customer support platform; Zoho, a full suite of business software; and several other cloud/infrastructure platform players.An Unfolding StoryAs emerging markets continue to grow, disruptive innovation in services, products and business models will continue to thrive. In some sectors, innovative players from emerging markets will start creating global impact and start matching up to the original expectations. In other sectors, a disciplined business management approach and due investment in educating and driving adoption will help.  Related Itemslast_img read more