Anger erupts after statue of martyr gets desecrated in Gurugram

first_imgGurugram: Soldiers from defence forces especially the martyrs hold a great reverence among the villages in and around Gurugram. For the last two days, the residents of Pahari village in Pataudi have erupted in rage after the statue of one of the martyrs was desecrated.The person who committed this act has still not been identified. The statue was created in the memory of martyr Anil Kumar Yadav who had laid down his life defending the country against terrorists in 2007. Also Read – After eight years, businessman arrested for kidnap & murderAccording to law enforcement officials, the act may have been committed by some drug addicts during the intoxicated act. As of now, there have been no arrests that have been made in the case. “We have been able to bring the situation under control and assured the villagers that the culprits involved in the case will be arrested soon. The heads of the village have been generous enough of cooperating with us,” said a senior official from Gurugram police. Also Read – Two brothers held for snatchingsEven though it is an uncommon sight there have been stray incidents where often persons have desecrated the soldier’s statues. In one such incident that was reported in 2017, the Rezang-la memorial which is located near Palam Vihar was vandalised by few drunkards. The destructors were booked under Section 427 (destruction of the public property) of the IPC. The incident then had resulted in massive outrage among the defence veterans who live around Gurugram. The war memorial had been built in the memory of 114 Army soldiers who were martyred during the 1962 war against the 5,000 strong Chinese soldiers in November 1962. Situated at an altitude of 17,000 feet around 30 km of South of Chusul valley in Ladakh, it was one of the most difficult battles fought by the Indian soldiers on the geographic front. It is said that hundreds of soldiers even in the lack of resources were able to kill a thousand Chinese soldiers. A majority of the war heroes of the 13th Kumaon regiment that fought the battle at Rezang La were from South Haryana districts of Gurugram, Rewari and Mahendragarh.last_img read more

Speculations floats around Michael Misicks return

first_imgFacebook Twitter Google+LinkedInPinterestWhatsAppSpeculations and questions have been floating around as it regards when the former Premier of the Turks and Caicos Islands, Michael Missick will be returning to the islands. Well one report is saying it would not be anytime soon as the former Premier has until next week to challenge the extradition decision. Another source has informed Magnetic Media that nothing has been heard as yet as it regards Misick’s return. Misick was denied asylum in Brazil last week when the courts ordered an extradition. News Break will continue to keep you informed with the latest developments on this story. Facebook Twitter Google+LinkedInPinterestWhatsApp Related Items:last_img

Rovers boss praises Harrison Reid

first_imgBlackburn Rovers manager Tony Mowbray has heaped praises on Harrison Reed, after the midfielders impressive performance against West Bromwich Albion.Mowbray insists it wasn’t just his stunning goal which earned Rovers a point that caught the eye, but his all-action display in the middle of the park.Since moving to Lancashire on a season-long loan from Southampton, the 23-year-old has primarily been asked to fulfil the duties of a winger, largely due to the fine form of midfield duo Richie Smallwood and Corry Evans.However, the Blackburn Rovers manager boss insists he now faces a dilemma on his hands after Reed’s dazzling display in midfield.Asked to sum up Reed’s contribution at The Hawthorns, Mowbray said, according to the club’s official website:“Immense!Aston Villa v Blackburn Rovers - Premier LeagueForgotten football stars – Morten Gamst Pedersen Boro Tanchev – August 25, 2019 Here is another forgotten football star we are going to talk about – the former Blackburn midfielder Morten Gamst Pedersen.“He’s been fantastic playing in a wide position, working like a trojan, running forward, blocking off the wide play, helping his full-back, in to out, in to out, and yet playing centre-mid today, it shows you where his true position really is on the pitch.“And yet when I’ve got (Corry) Evans and (Richie) Smallwood playing centre-mid for the last 18 months it’s really difficult to put Harrison Reed in there and leave one of them out every week.“So we’ll find a position for Harrison. He’s a fantastic player, but beyond his playing ability, his personality fits in amazingly well with our group.“The lads love him to bits and I think he’s settled in well, so let’s wait and see.“It was a fantastic performance again – an immense performance from Reed today – and he topped it off with a great goal.”last_img read more

All Ford Fusion models will go out of production in 2020

first_img 2016 Ford Explorer review: Go road-tripping in Ford’s updated, EcoBoost-powered SUV More From Roadshow 2019 Ford Fusion gets tech improvements, longer EV range Ford first introduced the Fusion in late 2005, which spawned Mercury Milan and Lincoln MKZ (neé Zephyr) variants. The second-generation Fusion was unveiled in 2012, and was widely praised for its sharp styling and solid driving dynamics.Currently, the Fusion still provides the underpinnings for the Lincoln MKZ sedan, so it’s safe to assume the Ford’s luxury counterpart will also go out of production next year. A Lincoln spokesperson did not immediately return a request for comment.The Fusion’s death is all part of Ford’s plan to discontinue the bulk of its passenger cars in order to produce crossovers and SUVs — many with electrified powertrains. An earlier report suggested the Fusion name could return on a sort of Subaru Outback-like, high-riding wagon, but that’s just a rumor for now. Earlier this week, we learned the slow-selling, 325-horsepower Ford Fusion Sport wouldn’t live to see 2020. It wasn’t a huge shock, since we knew Ford had planned to discontinue the Fusion sedan at some point in the next few years. However, a new report from Automotive News on Wednesday confirms the Fusion’s death is, in fact, quite imminent. The 2020 model year will be the Fusion’s last.A Ford spokesperson confirmed the Fusion’s discontinuation timeline to Automotive News, saying, “Our goal in the final year is to further simplify the offering and focus on maximizing the more popular SE, SEL and Titanium models.” The Fusion received a mild refresh for the 2019 model year, which brought updated styling and features, including Ford’s Co-Pilot 360 suite of driver assistance technologies. Currently, Hybrid and plug-in Energi versions are sold alongside more popular gasoline-only models. 25 Photos 20 68 Photos The 2019 Ford Fusion is still a contender Lincoln Ford Subaru Share your voice 2019 Ford F-150 review: Popular pickup keeps on truckin’ Comments Ford Tags Sedans 2020 BMW M340i review: A dash of M makes everything betterlast_img read more

Art of Livingpromoted Sri Sri Ayurveda poses threat to FMCG majors

first_imgAfter Baba Ramdev’s Patanjali, Sri Sri Ayurveda (SSA), whose products are promoted by Sri Sri Ravi Shankar’s Art of Living, is all set to add to the woes of established brands like Hindustan Unilever (HUL), Dabur and Proctor & Gamble. SSA products could be sharing space with those of the three brands at retail chain Future Group in India, according to a PTI report.”If the customers want it then why not? We are open to the thought,” Kishore Biyani, founder and chief executive of Future Group, told the agency when asked about the SSA products being sold through Future Group stores.Sri Sri Ravi Shankar’s Art of Living has reportedly more than 350 million followers worldwide, giving it a huge advantage. SSA, established in 2003, sells effective herbs, personal care products and food and nutritional products, besides  spices, soap, fragrances, candle lights and apparels through its online portal www.sattvastore.com. The trend has prompted analyst Edelweiss Securities Limited to say that SSA could be a “Patanjali in the making” in its FMCG sector update released recently.”SSA is riding on brand equity of its founder Sri Sri Ravi Shankar/Art of Living and has a huge captive base (370mn followers across the world)…SSA, though currently lagging Patanjali, has the right ingredients to help grow the ayurveda space, posing competition to other consumer peers,” Edelweiss said in the note. SSA plans to expand its existing range of personal care products, dietary supplements and food products to many more categories, the firm said. Re-establishing ayurveda among Indian consumersEdelweiss says that Patanjali has successfully re-established ayurveda among Indian consumers, forcing the FMCG veterans such as HUL and Dabur to follow suit.”Patanjali has been a runaway success and has played a pivotal role in re-establishing importance of ayurveda in the minds of Indian consumers,” it said, and added: “Patanjali’s success is attributable to its strong innovation and new products pipeline, pricing discounts to peers (15%-30%), ayurvedic and natural propositions, impactful advertising.”While suggesting that SSA will take time to catch up with Baba Ramdev’s Patanjali, Edelweiss said it is poised to benefit from the impact created by Patanjali for ayurveda and naturals among Indian consumers, though it could lose out on the pricing front.”Most of SSA’s products are priced at par with other FMCG brands and thus are at a premium to Patanjali,” Edelweiss said. SSA could still ride the ayurveda awareness wave to drive its growth, the firm added.Earlier, Biyani had said that the Haridwar-based Patanjali Group was growing at a faster clip and was projected to reach Rs 1,000 crore within 12 to 18 months. Ravi Shankar’s network to aid growthAs for Sri Sri Ayurveda (SSA), Ravi Shankar’s following among politicians and film celebs is also an advantage, making him its best brand ambassador.”SSA has the ability to create a powerful FMCG brand equity led by a strong and powerful leader, Sri Sri Ravi Shankar. He is a well-known personality with huge popularity not only with the youth but also eminent political and film personalities,” the firm said. Patanjali brushes HUL, Colgate-Palmolive asideIn a related note on Monday, Kotak Institutional Equities said that Patanjali is likely to dent the market share of both HUL and Colgate-Palmolive in the dental care segment with its Dant Kanti brand. “We expect Patanjali to garner 500 bps cumulative incremental share over FY2016-18E driven by distribution expansion and higher A&P spends; bulk of this share gain is likely to come from CLGT and HUVR (we model 200 bps share loss for both) in our view  due to lack of a strong relevant herbals/naturals portfolio,” it said. The toothpaste segment was estimated at Rs 8,300 crore in calendar year 2015, up from Rs 7,500 crore in the previous year, said Kotak, citing a study by Euromonitor. Patanjali has been occupying the top slot among popular Indian brands for many weeks in a row, ahead of established ones like Cadbury, Colgate, Fair & Lovely, Dove and Britannia.last_img read more

In a first Baba Ramdevs Patanjali to tap equitylinked fund to raise

first_img Baba Ramdev’s ‘swadeshi’ clothes to hit stores Close Yoga guru-turned entrepreneur Baba Ramdev’s Patanjali Ayurved hired two investment banks to raise money worth Rs 1,000 crore.”The discussions assume significance since this is for the first time since its founding in 2007 that Patanjali is exploring an equity-linked fund-raise option,” Mint reported quoting sources.The Mint report stated that one of the two investment banks is a Hyderabad-based boutique firm specializing in the consumer packaged goods segment.Earlier in August, Patanjali expressed its intention to raise fund worth around Rs1,000 crore for its expansion plans. But the Haridwar-based group has rejected offers earlier, including from private equity funds, to sell equity stakes.Recently, in an exclusive interview to news portal Moneycontrol, Patanjali’s Chief Executive Officer (CEO), Acharya Balkrishna ruled out an initial public offering in the near future.”If we go for an IPO, it is natural for an investor to expect returns on his investment. If we don’t meet his expectations and sentiments, we would end up hurting them. And if we meet them, we may face difficulty in having the peace with which we are doing our work, the fun and the free spirit with which are carrying out our work. That’s what we feel and hence there is no plan for an IPO,” he told the news portal, while explaining the reason to keep the company private.Currently, the company has 50 manufacturing units and it is planning to scale up production at its existing facilities in Maharashtra, Assam, Andhra Pradesh, Madhya Pradesh, Uttar Pradesh and Uttarakhand, a company spokesperson told BloombergQuint in August. In picture: Yoga guru Ramdev and Patanjali Ayurved MD Balkrishna in New Delhi on May 4, 2017.IANS File Photo”The investment banks have also been asked to explore possible investment structures that suit long-term capital needs of the group. Discussions are at an exploratory stage presently, but the company wants to tie up the funding in the next few months,” Mint quoted one of the sources as saying.Boasting the “swadeshi” sentiment, the firm has became the country’s one the fastest growing consumer goods company. Patanjali group announced a 111% rise in revenue, to Rs 10,561 crore in financial year 2016-17. In the recent past, Patanjali announced selling of garments and jeans in an attempt to diversify the business. At the same time the firm has also tied up with social media giants like Google and Facebook to market the brand on a digital platform..center_img IBTimes VideoRelated VideosMore videos Play VideoPlayMute0:00/0:00Loaded: 0%0:00Progress: 0%Stream TypeLIVE0:00?Playback Rate1xChaptersChaptersDescriptionsdescriptions off, selectedSubtitlessubtitles settings, opens subtitles settings dialogsubtitles off, selectedAudio TrackFullscreenThis is a modal window.The media could not be loaded, either because the server or network failed or because the format is not supported.Beginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentBackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentTransparentWindowColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDropshadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsReset restore all settings to the default valuesDoneClose Modal DialogEnd of dialog window. COPY LINKAD Loading …last_img read more

Jet Airways may ground 23 Boeing 737s to cut costs defaults on

first_imgA Jet Airways passenger aircraft prepares to land at the airport in the western Indian city of Ahmedabad August 12, 2013.Reuters fileThe joy of flying Jet Airways seems to be slowly fading as its financial woes refuse to die down. Amid reported crunch, the management of the carrier is said to have told its pilots that it may have to ground about 23 Boeing 737 aircraft to cut costs.The issue was raised during a meeting with the National Aviators Guild (NAG), the pilot union of Jet, on October 9, attended by the carrier’s CEO Vinay Dube, and chief people officer Rahul Taneja.”The management suggested it is looking at grounding 23 Boeing 737s operating on domestic routes to mitigate losses,” one of the senior pilots, who was at the meeting, told the Financial Express.However, Jet Airways has denied the reports of 23 Boeing 737s being grounded, calling the information “factually incorrect” and “misleading.””Jet Airways categorically denies your information which is factually incorrect and misleading. The airline also urges the publication to refrain from reporting speculative information being circulated via sources with malicious intent,” a Jet Airways spokesperson told FE.During the same meeting, the airline reportedly also delayed payments to its pilots and engineering staff, the deadline for which was October 9.In a statement, the airline said that it has been facing tough times due to high fuel prices and depreciating rupee, but is dedicated toward compensating its employees.”While the company has been diligent in running its payroll as per schedule for all employees, it is only in the last couple of months that the schedule has been impacted due to unavoidable reasons,” the Economic Times quoted the airline as saying.”Despite these challenges, the company has ensured that 85% of its employees are paid salaries on time while those of the leadership, pilots and engineers have been delayed.”It further added that Jet has successfully managed to overcome several issues in the past and will continue to do so in the future as well.Earlier, the full-service airline had told its senior management, engineers and pilots that they would receive their salaries in two installments until November. In tune, the August salaries were also set to be paid in two installments – one by September 11 and another by September 26. While the first installment was paid on time, the second one had been delayed.last_img read more

Bangladesh wants Rohingya safe zone in Myanmar

first_imgRohingya refugees carry their child as they walk through water after crossing border by boat through the Naf River in Teknaf, Bangladesh on 7 September 2017. Photo: ReutersBangladesh has made two proposals regarding a resolution to the Rohingya crisis.The first is for Myanmar to create a ‘safe zone’ inside its Rakhine state for the Rohingya people who are facing brutal persecution, and the second is to involve the international community in making Myanmar take back the Rohingya refugees from Bangladesh.The Bangladesh government has already sent letters to several agencies of the United Nations (UN), the Association of Southeast Asian Nations (ASEAN), the International Committee of the Red Cross (ICRC), and the Organization of Islamic Cooperation (OIC) in this regard. Two top officials of foreign and home ministries told Prothom Alo that the government has urged the international community in the letters to create a ‘safe zone’ inside Myanmar’s Rakhine state so that the Rohingya people are not repressed.The government has also urged them to take steps to take back the Rohingya people who have taken shelter in Bangladesh.The government says the Rohingya people are the citizens of Myanmar and they have to go back to their country and there is no other alternative.According to latest estimates of UN agencies, is around 175,000 Rohingya refugees have crossed into Bangladesh 25 August this year, and the number is increasing every day, most of whom are women and children.The Rohingya people who have made it to Bangladesh, speak of killings, rape, arson, and planned ethnic cleansing by the Myanmar army.A total of 84,000 Rohingya people took shelter in Bangladesh last year, adding to the existing 400,000.Foreign secretary Shahidul Haque told Prothom Alo, “We want Rohingya refugees to go back to their own country and also the implementation of Kofi Annan report’s proposals.”“The Annan report clearly stated that the identity of the Rohingya refugees have to be confirmed and they must be repatriated,” he added.The foreign secretary also said, “We sent letters not just to international organisations, but to every mission [embassy] as well.” The government has directed law enforcers to be vigilant so that the Rohingya refugees do not get mixed up with the locals.The public security division secretary of the home ministry, Mostafa Kamal Uddin, told Prothom Alo, “We have urged the international community and organisations to take every possible step to push back them [Rohingya refugees].”Professor CR Abrar of the International Relations Department of Dhaka University, however, thinks Bangladesh cannot push the Rohingya people back to Myanmar forcefully.“As per the charter of human rights, the government cannot push them back using force. This is not a new problem. Bangladesh did not raise the issue in any international forum in past 10-15 years,” said CR Abrar.CR Abrar also said, “When Myanmar is conducting genocide in Rakhine state, we are buying rice from the country. Is that ethical? What position has the government taken?”Local district administrations and the Bangladesh Border Guard have been assigned to register the Rohingya refugees who fled Myanmar violence to Bangladesh recently.Disaster management and relief secretary Shah Kamal told Prothom Alo, “We’ll arrange food, accommodation, sanitation and more temporarily for the Rohingya refugees after we visit the places.”*The article, originally published in Prothom Alo Bangla print edition, has been rewritten in English by Imam Hossain.last_img read more

Playboy Deletes Facebook Pages Citing UserData Scandal and Sexually Repressive Policies

first_imgHefner added, “Learning of the recent meddling in a free U.S. election further demonstrates another concern we have of how they handle users’ data.”Worth noting: Playboy is maintaining its presence on Facebook-owned Instagram (where Hefner’s statement also was posted).For Facebook, Playboy’s move is part of a worrisome backlash against the company, exemplified by the #DeleteFacebook hashtag, that has grown in the wake of the Cambridge Analytica revelations. The U.K.-based political consulting firm obtained info on 50 million users, without Facebook’s knowledge and without the consent of the users themselves.Last week tech billionaire Elon Musk took action last week to delete the Facebook pages of two companies he heads, Telsa Motors and SpaceX. “I don’t use FB & never have, so don’t think I’m some kind of martyr or my companies are taking a huge blow. Also, we don’t advertise or pay for endorsements, so…don’t care,” Musk wrote in a tweet last Friday.And on March 20, Brian Acton, a co-founder of messaging app WhatsApp — which Facebook acquired in a deal valued at $19 billion — called for a boycott in a tweet: “It is time. #deletefacebook.” Acton is now executive chairman of Signal Foundation, a non-profit org developing open-source privacy technology.About 8% of Facebook users said they plan to stop using the service because of data-privacy concerns raised by the Cambridge Analytica scandal, according to a survey fielded by Raymond James & Associates. About 48% said they would not change their usage, while 26% said they would use Facebook “somewhat less” and 19% said they will use it “significantly less,” the survey found.Facebook has pledged to make several changes in an attempt to rebuild trust with users and partners. Those include making its privacy controls easier to use and implementing new restrictions on third-party developers’ access to user data. CEO Mark Zuckerberg reportedly has decided to testify before Congress in hearings scheduled for next month.Playboy in 2014 removed nude photos from its websites and said the print mag would no longer include nudity starting in early 2016. However, last year, Cooper Hefner reversed that decision. Playboy is leaving Facebook — for good, it says — with the social giant’s latest user-privacy scandal the straw that broke the camel’s back for the media company.Playboy Enterprises said it will deactivate its accounts on Facebook, which cumulatively have more than 25 million followers. “The recent news about Facebook’s alleged mismanagement of users’ data has solidified our decision to suspend our activity on the platform at this time,” Playboy Enterprises said in a statement.In a tweet Tuesday evening, Playboy chief creative officer Cooper Hefner — son of the late Hugh Hefner, the mag’s famed founder — said, “We are stepping away from Facebook.”“Facebook’s content guidelines and corporate policies continue contradicting our values,” the exec wrote. “We’ve tried to craft our voice for the platform, which in our opinion continues to be sexually repressive.” Popular on Variety center_img ×Actors Reveal Their Favorite Disney PrincessesSeveral actors, like Daisy Ridley, Awkwafina, Jeff Goldblum and Gina Rodriguez, reveal their favorite Disney princesses. Rapunzel, Mulan, Ariel,Tiana, Sleeping Beauty and Jasmine all got some love from the Disney stars.More VideosVolume 0%Press shift question mark to access a list of keyboard shortcutsKeyboard Shortcutsplay/pauseincrease volumedecrease volumeseek forwardsseek backwardstoggle captionstoggle fullscreenmute/unmuteseek to %SPACE↑↓→←cfm0-9Next UpJennifer Lopez Shares How She Became a Mogul04:350.5x1x1.25×1.5x2xLive00:0002:1502:15last_img read more

How AI Is Addressing the Fraud in Advertising Heres What You Need

first_img Given the online advertising boom in today’s digital age, businesses need to learn to allocate their marketing dollars wisely. Unfortunately, there’s a big challenge to meeting that goal: Advertising fraud and lackluster results are rife in the digital ad space.Related: Telltale Signs You Have an Ad Fraud ProblemAs a business owner, digital manager and entrepreneur, you’ve likely already experienced these issues, via paid Instagram ads that failed to achieve their intended results, or paid services like Google Adwords that had no conversions. To avoid such outcomes, you need to make sure your ads stand out and that you’re spending your dollars on actual results — not bot traffic.To clarify my Instagram example: Let’s say that you paid Instagram to promote your post, and, all of a sudden, you start gaining a bunch of followers who, according to their account information, live in India and have only about five pictures each on their individual profiles.I’m no ad-fraud detective, but judging from the looks of that kind of new traffic, you’d be wise to question these followers’ validity. While Instagram gains a benefit by earning your ad money, you need clicks from people likely to buy your product — not “followers” from some faraway land with profiles that appear fake.Those people won’t benefit you as a business owner. This is why you need to make sure you’re on top of your ads, because they’re big money these days: Nearly $170 billion was spent on digital advertising in 2015, according to the statistic portal Statista. By 2021, Statistic has predicted, this figure can will rise to more than $330 billion.The problem is, digital advertising is a constantly changing game. And organizations are struggling to respond effectively. To adapt to the many changes happening, many companies are planning to increase their investments in advertising technology. They’ll be focusing on solutions that are more result-driven and customer-centric. Here’s what you need to know:What artificial intelligence can do.Part of the newest wave of advertising tech utilizes artificial intelligence (AI). Advertisers are focusing their efforts on AI to provide potential customers with a personalized experience tailored to their wants and needs. AI can help advertisers avoid pushing irrelevant messaging and instead use consumer data to create customized campaigns that are relevant and engaging.Related: You Should Be Protecting Your Business from Phony LeadsThat’s all very well. But, as Jon Gillham, founder and CEO of Adbank, recently told Crypto Analyst, “Over 50 percent of online traffic are bots.”An unknown percentage of digital advertising dollars are wasted on fraudulent traffic and sites,” continued Gillham , whose online advertising platform has developed patent-pending blockchain technology for fraud detection.Specifically, more and more advertising companies are inflating their results with ad clicks from computer-based bots, instead of real potential consumers. These companies use bot traffic to exaggerate their data and inflate prices for customers. Similarly, many websites use those bots and inflate their traffic figures to entice potential advertisers to place ads with them.That’s the website situation. Mobile advertising fraud, meanwhile, has also become commonplace, so much so that many companies expect a certain level of it, according to a new report by Forrester Consulting. Forrester surveyed 250 marketers whose companies spend at least $1 million a month on digital advertising. And, the result, Forrester reported, was that 69 percent of the marketers said that at least 20 percent of their budgets was being eaten up by fraud on the mobile web.In other words, 20 percent of their budgets was being wasted on fake traffic. Despite this problematic landscape, 70 percent of the marketers in the survey said they were actually increasing their budgets for mobile advertising over the next 12 months. That’s a problem because, as 43 percent of the marketers said, the amount of fraud they had been subjected to had increased over the previous 12 months.At the same time, only 19 percent as of the date of the survey had implemented systematic fraud prevention programs, and that figure was expected to increase in 2018.So, the overriding question was whether these prevention programs would be enough: Fully 92 percent of the marketers reported that combating mobile fraud would be a high or critical priority of their companies for the next 12 months, in 2018. The problem is, ad fraud is only worsening. Forrester wasn’t alone in its doom-and-gloom forecast. A recent report from the digital market research firm Juniper, predicted that advertisers would lose an estimated $19 billion to fraudulent activities in 2018. The Juniper report, Future Digital Advertising — AI, Ad Fraud & Ad Blocking, 2017-2022, said that that $19 billion worked out to $51 million per day and  could  be expected to rise, reaching $44 billion by 2022.The report also specified that advertising fraud would increase due to the lack of transparency between advertisers and publishers. The big problem, Juniper said, is that publishers aren’t providing campaign result reports, due to the fact that they don’t possess the right tools for these reports. Without more transparency, Juniper warned, successfully tackling fraud will be difficult to accomplish.Still, there are solutions.Despite the gloomy nature of its report, Juniper did identify some solutions to ad fraud — like AI. By using AI to analyze data generated from advertising activities, Juniper said, advertisers could minimize financial losses. Of course, that in turn would demand innovation and the development of new strategies to fight fraudsters, simply because they’ll just adapt their methods and find different ways to imitate genuine advertising activity. This activity, typically carried out by bots, includes simulated clicks, mouse movements and the creation of fake social network accounts that engage (via likes and comments.).Juniper’s research indicated that platforms utilizing AI to target specific markets would account for 74 percent of total online and mobile advertising expenditures by 2022. With AI-powered technology and innovations now focusing in on advertising fraud, some studies predict that that fraud may become less rampant in coming years. According to a report on ZDNet from the security company White Ops, companies lost $6.5 billion due to ad fraud in 2017. That’s a decrease of 10 percent from the estimated $7.2 billion fraud took from companies in 2016.These results are probably due to the increased awareness about deceptive advertising practices and the efforts companies are taking to address them, using AI and other technological advancements. With increased information, companies will know where and how their advertising dollars are being spent and be more likely to attain the results they want.Related: 4 Ways Advertising Agencies Can Protect Themselves From Click FraudThen, hopefully, your company will gain new Instagram followers from Milwaukee, versus Mumbai.  6 min read Growing a business sometimes requires thinking outside the box. March 13, 2018 Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global Opinions expressed by Entrepreneur contributors are their own. Register Now »last_img read more

Tourism jumps in Europes 2nd most popular destination Spain

first_img MADRID — The number of tourists visiting Spain jumped by 12 per cent in the first six months of 2016, as a mix of economic concerns and fears of extremist attacks continued to drive foreigners away from rival Mediterranean destinations.Spain’s National Statistics Institute said Friday that some 33 million tourists arrived between January and June.Britons continued to top the list at eight million, up 17 per cent. The figure for Germans, at 5 million, was up 7 per cent while French visitors increased 8 per cent to 4.6 million.Spain, Europe’s most popular destination after France, hosted a record 68.1 million tourists in 2015, almost 5 per cent higher than the previous year.Tourism represents some 11 per cent of the Spanish economy. Tourism jumps in Europe’s 2nd most popular destination Spain The Canadian Press << Previous PostNext Post >> Posted by Share Friday, July 29, 2016 last_img read more