Best of the Backcountry Gear

first_imgThere’s no time where gear means more than when you are out on your own in the wild. To that end, here’s the stuff that not only made the backcountry safer but also more enjoyable this winter.1. DPS Wailer 112RPIn the early ’00s, DPS’s Peter Turner worked with Shane McConkey to develop the legendary Volant Spatula, the original reverse-camber, rockered deep powder ski. The quick-turning Wailer 112 is the evolution of that now-ubiquitous aesthetic. It’s rockered, but unlike those prototypes it features lots of sidecut and a touch of camber. And we know we say this about every ski these days, but it really can do it all—on an early-season trip to Whistler it was  shockingly stable at speed and effortless in pow. But the deal-breaker is the weight—the carbon and nano verison ponies up at just 4.19 pounds each in a 190 cm ski, making it simple to schuss up the skin trail. $1,249 (Pure construction), $799 (Hybrid construction); dpsskis.com2. Black Diamond Carbon MegawattThis fat boy—125 mm underfoot—does not move like a Clydesdale. The carbon construction keeps the latest iteration of the popular Meg down to 9 pounds, 5 ounces in a 188-cm pair. The rockered tip and slightly rockered tail give it floatation. You just won’t find another ski this wide that tours this well. $829; blackdiamondequipment.com3. Liberty VariantAvon-Colorado-based Liberty skis added titanal along the edges of its new Variant (145/113/132). Pair that strength with the brand’s bamboo constructon and you get a big, stable touring ski that serves day-to-day duty in the wildly varying snow conditions of the Front Range backcountry. $839; libertyskis.com4. Jones Hovercraft SplitDon’t be fooled by the shorter length of the oddly shaped Hovercraft. This baby can lope thorugh deep powder fields just as easily as it can rip off freestyle moves on natural backcountry terrain features. The spilt capability makes it an effective mountaineering tool, too. $699; jonessnowboards.com5. Drift Innovation HD GhostThe HD POV cam has become required gear these days and the easy-to-operate Ghost will record video and snap off still photos on the go, thanks in part to a two-way LED remote control that makes it easy to focus on the riding at hand rather than futzing with camera controls. $399; driftinnovation.com 6. La Sportiva SpitfireTipping the scales at just 44 ounces per boot, the Spitfire wants to be the first up the trail. That makes it ideal for rando racing but a low profile Grilamid shell and a Carbon Reinforced Polymer cuff gives the boot enough downhill oomph for local exploration. Best of all, they switch from tour to ski mode with one easy flip of the top buckle. $899; sportiva.com7. Dynafit One PXDynafit took its wildly popular (but insanely minimalist) TLT5 and gave it a touch more downhill guts to create a light touring boot for the mainstream. Weighing in at just 27.5 ounces per boot, it features a similar one flip buckle for walk or tour mode, but it’s warmer, roomier and more confident on the downs. $640; dynafit.com8. Ortovox Zoom PlusHere’s an affordable beacon that’s basic and effecive. It uses just two buttons and a simple display screen but still takes advantage of Ortovox’s smart, three antenna system to locate victims buried at odd angles. $299; ortovox.com9. S.O.G. PowerlockMelding ski patrol and special ops, this is one multitool you will want in your pack when things go wrong. The clippers will cut through a quarter and the small saw is damn sharp. $114; sogknives.comlast_img read more

How your credit union can grab the attention of Gen Z

first_imgSTART paying attention to Generation Z’ers, STOP trying to penetrate the Millennial market, and CONTINUE your current Millennial MARKETING PLAN.I do not want to talk about Millennials. Everyone is interested in targeting and messaging to Millennials. Yes, you should include them in your marketing plan. If you are not already Millennial focused, then you have already missed the boat-big time and you better call Saul! So, that is why I want to shine the light on Generation Z, the next population you should be focusing on NOW in order to stay competitive or even somewhat relevant in the future.Often times, we get too caught up in getting our marketing “right” and overlook getting “better” or better yet “forward thinking”. By the time you figure out the perfect plan; you will have missed this big-crucial opportunity!Generation Z Stats that you should care about: (sourced from CMO.com)Consumers 19 or younger prefer other social networks like Snapchat,  Secret, and Whisper. And about 25% of 13-17 years Gen Z’ers have left Facebook.40% of all Consumers will be Generation Z’s!Gen Z’ers use five consumption platforms: smartphone, TV, laptop, desktop, and tablets. Whereas, Millennials average three. Your online user experience and advertising needs to interact with all of these different consumption interfaces.  I always get a little freaked out when I look at the maturity curve of where credit unions are with their online and mobile presence.The Gen Z’ers attention span is about 8 seconds – Ok, ok… That sounds crazy to us Boomers and Gen X’ers, but judgement aside, you have less than 8 seconds to grab their attention or worse lose their trust.72% of last year’s high school students wanted to open their own business. You have a developing SBA market on your hands! But, wait… Don’t try and sell SBA loans; you’ll lose trust immediately. They are extremely savvy. They do research up front, so why not make your credit union a resource to educate them (in short snip-its, remember the 8 second rule). Comparison widgets are always a hit and a good way to tag data for future marketing campaigns. You can/should nurture these relationships digitally over time.They are do-gooders and want to make a difference in the world, so you need to care about that too, as a brand and as an employer. Gen Z’ers are not only your members now, but your future talent pool. 76% are concerned about humanity’s impact on the planet. This gives you the competitive edge over Big Banks!79% Gen Z’ers experience emotional distress when kept away from their personal electronic devices. So make your UX/UI digital experience easy and content rich and you’ll win their trust.  You need to give them what they expect; which is an easy accessible online research experience they can self-serve.Gen Z’ers average 7.6 hours per day socializing with friends and family. This should help you manage and decide on your total marketing mix. You cannot rely on Facebook anymore… You need to use many different marketing platforms, which, does present data sharing and visualization issues. But, those issues can be addressed either internally or externally through a Business Intelligence team. 30SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Carolyn Eagen Carolyn Eagen is an Account Executive with Sogeti USA, a Capgemini Group Company. Carolyn and Sogeti help clients identify a best practice approach to complex business challenges through advanced technology … Web: www.us.sogeti.com Detailslast_img read more

Voters to Pick Replacement for Nassau Pol Denenberg Tuesday

first_imgSign up for our COVID-19 newsletter to stay up-to-date on the latest coronavirus news throughout New York Voters in Nassau County’s 19th Legislative District will cast their ballots Tuesday in a special election to fill the seat left vacant by former Legis. David Denenberg (D-Merrick), who recently resigned.The candidates include Rita Kestenbaum, 56, who’s running on the Democratic and Working Families party lines, and Steven Rhoads, 46, who has the Republican, Conservative and Independence party lines as well as the Tax Revolt party designation. Both are from Bellmore.Kestenbaum is a former member of the Hempstead Town Board, who became a gun control activist in 2007 after her 20-year-old daughter was shot to death on the night of her birthday outside her off-campus apartment in Tempe, Arizona, by a disturbed young man who then turned the gun on himself. She later set up a foundation and has worked closely with the Long Island Crisis Center.Rhoads is a personal injury attorney who previously twice tried to unseat Denenberg. If Rhoads wins, Republicans would need to gain just another seat in the Nassau Legislature to control a super majority of 13 votes—they now have 10 of the 19 legislative seats. That margin would enable the GOP to approve borrowing measures without needing Democratic support.In the district, 41 percent of the 54,355 registered voters are Republicans (22,304 voters) and 31 percent are Democrats (16,708 voters). District 19 stretches from Seaford to south Freeport up to North Merrick and North Wantagh.Last month, Republican James D. Kennedy, the son-in-law of the late Presiding Officer Peter Schmitt (R-Massapequa), handily beat Democrat Joseph Stufano in a special election to fill the 12th Nassau County legislative district seat left vacant when one-term Legis. Michael Venditto (R-Massapequa), the son of Oyster Bay Town Supervisor John Venditto, was elected in November to fill the 8th New York State Senate seat, which former Sen. Charles Fuschillo (R-Merrick) vacated a year prior.Denenberg had resigned after pleading guilty to charging more than $2 million worth of legal services over eight years that he never provided.A third special election will be held on March 31 in Suffolk’s 12th Legislative District to fill the seat held by former Legis. John M. Kennedy Jr. (R-Nesconset), who won his bid to become Suffolk County comptroller in November. Kennedy’s 58-year-old wife, Leslie, a longtime aide who ran her husband’s office, will be running for the seat herself.Kennedy’s Democratic challenger, Deborah Monaco, 55, is reportedly not going to run “an active campaign,” according to Suffolk County Democratic Chairman Rich Schaffer, due to time constraints and other factors. She has been the secretary of the Suffolk Democratic Committee and has a job at the Suffolk Board of Elections. Republicans outnumber Democrats in this district, too.—With Spencer Rumseylast_img read more

Svindal Wins a World Cup Downhill

first_imgTweetPinShare0 Shares WENGEN, Switzerland — Aksel Lund Svindal was due some good luck and a win on the historic Lauberhorn hill. He got both on Saturday.Svindal won a tricky World Cup downhill in challenging weather on Saturday, finally winning Switzerland’s classic Alpine ski race at the 10th attempt to retake the overall standings lead.The Norwegian stunned the appreciative crowd of 22,000 by being 1.52 seconds faster than early leader Klaus Kroell of Austria down the shortened 2.7-kilometer course.Only Hannes Reichelt came close, racing immediately after Svindal and just .19 seconds slower, pushing teammate Kroell into third.No one racing after Svindal and Reichelt had a chance as fog rolled in, and snow slowed the course.“I have had some bad luck in Wengen before,” said Svindal, the dominant downhill racer of this generation whose first eight visits here left him far from victory. “It was good to have some good luck.”Still, it was far from easy after the sunshine highlighting a fast racing line for No. 4 starter Kroell was long gone when the top two finishers overcame poor visibility as Nos. 18 and 19.“How many races do you have in you where you are able to go to that extreme? Not many,” said Svindal, who has won four of the five downhills this season.Svindal earned his 100 race points that lifted him 15 ahead of Marcel Hirscher, the four-time defending champion from Austria. Hirscher does not race downhill, and starts among the favorites in the slalom on Sunday.Norway has swept the three-race Wengen meeting so far after Kjetil Jansrud edged Svindal for victory in the combined on Friday.With 11 World Cup wins for Norwegian men this season, in just 18 races, the Nordic nation matched its all-time Alpine season record with two months left.Jansrud had no hope on Saturday, starting No. 22 after a 15-minute delay for fog. He finished 2.13 back and was visibly frustrated in the finish area.Svindal and Reichelt expressed their sympathy for the racers who followed them in the fast-changing light.“Today was really a tough race. I was really on the limit,” said Reichelt, who won this race last year and has made the podium four straight times.Kroell, the 2011 Lauberhorn winner, had no top-10 finish in any race for more than two years.“It was very important to be back in business,” said Kroell, who described the top two as “unbelievable. I was best of the rest today.”Svindal was the ninth different Lauberhorn winner in nine years, since Bode Miller of the United States completed back-to-back wins in 2008.The start was brought down the mountain from the full 4.4-kilometer distance because fog and snow prevented a planned early morning training run on the top section.GRAHAM DUNBAR, AP Sports Writerlast_img read more